Entrepreneurs Should Know Before Planning a SEO Budget


SEO is no magic bullet.You need to understand its key elements beforeentering into an SEO campaign. Businesses,large and small,should always plan and budget their marketing activities in advance to keep things undercontrol.Yet,as a local search specialist,one area I continually see out-of-control expenses is SEO.One reason is that many find planning a marketing budget an elusive task.But this doesn’t need to be the case.All you need is a simple plan and budget that is easy to stick to.But before you begin the process,you need to understand a few things about SEO before you start spending your dollars.

Here are few things you must know before planning your SEO budget.

1.It is a long-term strategy
SEO isn’t a one-time project but rather a long-term assignment.While the search engine will start crawling your website as soon as you make it live and willvisit often as and when you add new content, the algorithm is designed in such away that it will take some time to recognize the changes.The results usually start appearing from the third month onwards,although they will be minimum.It will take at least four to six months for the SEO to start working,and you’ll need to wait another six to eight months to see more complete results.So,it is important to understand that SEO isn’t a fad or ply.Instead,it’s a series of proven methods to improve your website’s organic ranking.And as in any scientific process, search engine optimization includes a lot of discovery,planning and auditing in the initial days.

2.SEO isn’t cheap
Contrary to what most people will say you,SEO isn’t really cheap.That said,the cost per acquisition for this marketing tool is second cheapest after email marketing.But still,you will need to shed off a significant amount of money every month for your SEO activities.Google has extremely complicated algorithm,which is difficult to comprehend if you aren’t from the SEO industry.You will therefore need to hire a quality SEO and digital-marketing company that provides comprehensive SEO services.

3.Don’t forget SEO SWOT analysis
As most of us are aware of,SWOT stands for strengths,weaknesses,opportunities and threats.A SWOTanalysis is a must for all your business efforts,including your SEO campaigns.Using this approach will help you determine the areas where you need to focus more so that you can adjust your budget for those aspects.Once you complete your own SWOT analysis,you need to turn your weaknesses into strength and yourstrength into opportunities.

4.Your metrics to measure ROI
How would you measure your ROI for your organic search?Many incorrectly use ranking as a metric to measure their return on investment but this is typically a bad metric to focus your SEO efforts on.There are much better metrics to focus on instead of trusting your ranking reports.Think in terms of traffic,repeat customers,leads,conversion rates and sales.SEO is no magic bullet.You need to understand its key elements before entering into an SEO campaign.More importantly,take the time to plan and budget your campaign in a measured way and make sure you are spending your money wisely.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Being Heroic And The Future of Marketing


Your brand as an authority in your industry,provides value to customers,allows you to actually get to know your customers and increases both leads and sales.Schaefer is an incredible blogger,best-selling author,globally-recognized speaker and business consultant.He’s also the person behind {grow}–one of the top marketing blogs in the world.He’s also considered one of the top marketing influencers in the world.In short,Schaefer is the man.

1.In your last book,The Content Code,who came up with the acronym “badass
The theme of the book is next-level content marketing.We must realize that the economic value of content is zero unless it is seen and shared.This suggeststhat we better consider new ways to get that content seen and shared.I nearly fell on the floor when I realized I had literally created a badass strategy!

2.Customers are saturated with content these days
You need to find a way to create and sustain an emotional connection between you,your content and your audience.There is nothing new here,fundamentally.What has changed is the access and the amount of noise we must surmount to achieve that connection.

3.You’ve mentioned the importance of heroic brands
When people do that,it is a sign that you have become a brand that transcends the actual content,SEO and social media.You have become a heroic brand that is beloved and trusted,and that is an amazing achievement.In my book The Content Code,I identified eight traits that typify a heroic brand.Here are
three of them:

*Congruency — A brand shows up the same way and stand for the same values everywhere.

*Value — The brand exceeds customer expectations and stands for something other than selling stuff.

*Trust — You share content because you trust that organization so much that you know they will never  let you down.

4.Brands should use when building trust and credibility with their target audience?
First,remember there is a real human on the other side of that avatar–a person who may need you in some way.

Second,find ways to get out from behind an ad,jingle or logo,and put your people out front and center. Connect your people with your customers in a human and personal way.

Third,go beyond social media dashboards for insight.You’re not going to find valuable brand insights by staring at a Pareto chart of Twitter mentions.Don’t let technology make you become a lazy marketer.

5.you see the future of marketing headed
I think the way will be led by virtual reality and the new competitive landscape will be fun,immersive experiences.We will be in a world where there areliterally no creative limitations.We won’t have to worry about conforming to certain a page size,SEO scheme,or ad budget because the new web will surround our customers like the air that they breathe.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Solution For Finding Killer Content Ideas


I have figured out some strategies that help me find great topics and create killer headlines,more often than not.This post will outline the main method I use,both when writing new content for my own site,and when coming up with pitches for guest posts on other sites.

1.Find posts that are already performing well on other sites
The first thing you’ll want to do is browse through popular sites in your niche and identify their top-performing posts.This will give you a good idea of which topics and themes your audience is actually interested in.There are a couple of ways you can do this.The first is to manually comb through these sites to find out which posts have already proven popular in terms of comments,views,and social shares. Many sites will have a link or menu option to view the most popular posts,which helps a lot.

2.Identify weaknesses in those posts and then write a better one
Once you’ve identified a topic that has already proven to be popular,read through the related posts to see how strong they are.Some questions to ask yourself are:
*Can I add my own voice or opinion to this topic to take the conversation to the next level?

*Can I cover this topic in more depth and detail than the original author(s)?

*Can I add elements of interest like infographics, videos or quizzes?

*Can I update it to make it more timely and relevant? (You can do this through referencing the latest research or statistics.)

Keep in mind you’re not copying these posts,or even using the same structure for your new content.

3.Find popular headlines and turn them into your own “headline template”
An amazing post with a crappy headline is doomed to failure.Your titles don’t have to be earth shattering,but it never hurts to base them off of headlines that have already proven popular.Keep in mind,if people don’t click on your title,they will never see the amazing content you posted.Your title should be your main focus.I’m immediately drawn to the first headline,”How Smartphones Are Killing Off the Fashion Show.”I typically write about topics related to tech,startups and marketing,so this topic clearly isn’t the right fit for me.However,the headline itself could easily be reworked to match up with the topic I’ve chosen.For instance,if I want to write about something in the tech field,I might rework that title into “How Hackers Are Killing Our Sense of Security Online.”The key here isn’t to use the actual topic of the headline,only its structure.And the best part is that because you’re changing up the title to suit your topic,you can often use this same ‘template’ to come up with titles for multiple future posts.

4.Write 2 titles for your post, and let someone else choose
Up to this point,you’ll have come up with a great topic and post,with a killer headline;or at least you hope it’s a killer headline.While you’ve based your headline on one that’s already proven popular,it never hurts to get a second opinion.So here’s what you do:For each post you write,come up with at least one alternate title.Now consult with a friend or colleague,giving them the two headline options and asking them which one works best.

Coming up with new content ideas is no joke.Anything you can do to streamline the process of finding popular topics and headlines can help.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

SEO Tactics That Will Get Your Site Penalized


It is too easy to put up a website and advertise SEO services without actually knowing what they are doing.There are also marketers out there who don’t keep up with Google best practices and still use old methods that are ineffective.As you plan your SEO strategy for the year,here are some things to watch out for.If any of these are happening,there is a good chance you are on your way to a Google penalty.

1.Linking to your homepage
First,there is nothing wrong with including homepage links into your backlink strategy.However,it must be done the right way.Some people still believe that acquiring more links to the homepage of yourwebsite will help that website rank higher.Those people are still living in 2005.Google doesn’t rank websites.It ranks pages.That is why you need to link to quality content within your website and not thehomepage.A sure sign that your provider is doing things wrong is if they link your homepage to an exact match keyword.For instance,linking the term “SEO provider” to the homepage of an actual SEO provider.Homepage links are fine if they are done naturally.

2.Link farms and wheels
A link farm is nothing more than a series of websites set up by an SEO provider for the purpose of creating backlinks to specific sites.They are created using free platforms such as WordPress or Blogger and really have no value other than trying to manipulate search results.A link wheel is when a marketer links to a money article (your website) from others.The articles linking to the money site are then linked from other articles which also link to the money site.When an SEO provider says they use link wheels,ask them if they are using link farms or if they are engaging in white-hat link wheel tactics.

3.Linking from penalized websites
You never want to be linked from a website that is sandboxed by Google.These sites are sandboxed for a reason and having links from them will not do you any favors with Google.You want links from sites that are trusted by Google,not penalized by them.I want to point out that although penalty checkers can give you a good indication of a penalty,only webmasters know if they have been penalized.Notification of manual actions are provided to webmasters through Google Webmaster Tools.

4.Buying links
You should never purchase links.This is a violation of Google policies and is one of the top reasons websites get sandboxed.Links should come naturally and can be accomplished through valid linkacquisition strategies.So what is a valid link acquisition strategy?There are many guides out there with white-hat link building methods,but basically it involves outreach.You must find link opportunities and then reach out to those properties and suggest yourlink.Some SEO companies are outsourcers.They get your business and then go to Upwork or another freelance website and buy links at a discount to what they charge you. So now you are putting your website in the hands of a third-party who you never hired in the first place.

Anything else?
These are just four of the methods I think are most important.Many SEO providers still use these methods.Why spend your money on an “expert” when in the end they will get you de-listed in search rankings instead of ranking you higher?There are plenty of other methods that I did not cover that will likely get you penalized.I would love to hear the ones you feel are important to avoid.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Deadly Sins of Business Blogging


The simple fact is that your blog can be one of the most important marketing channels you have at your fingertips.The most successful brands use their blogs to drive traffic,increase conversions and build authority,all crucial to the success of a brand.

Here,we’ll cover huge sins that many business blogs make.If you’re making any of these,they can sinkyour blog before you even really get started.

1.Not doing it at all (or frequently enough)
To really make your business blog work,you need to develop a consistent content schedule.It’s not enough to put up a post when you have something to say.You have to do it in a way so that your readers and potential customers know exactly what to expect.The key with consistent blogging is that it can actually have a compounding effect,meaning that blogs that are months old can actually drive more traffic than recent blogs.

2.Not using proven formulas
Successful blogging is a lot more than just writing a post,clicking publish and calling it a day.Unfortunately,that doesn’t work.What does work is usingproven content formulas that have been shown over and over again to drive traffic,increase conversions and build authority.Here are just a few different types of content that works:

3.Creating boring content
This is one area that holds up a lot of brands.If you haven’t started a blog yet,you might be holding back because you think your product or service isn’t “sexy” enough.Let’s face it–who wants to read boring content?Now,hold on a moment there.Just because a product or service might be “boring” doesn’t mean your content has to be.In fact,lots of brands succeed by creating reall interesting,informative,educational and engaging content out of topics that don’t usually get their customers collective juices flowing.

So what can you do?
First,think out of the box and get creative.

4.Boring headlines
There is one universal truth about any blog:if it doesn’t sound interesting,then no one is going to read it.The biggest winners are headlines that not only hit those main elements but also include things like numbers,are unique,and include superlative words like “amazing,inspiring,or delightful” to name a few.

5.Not engaging influencers
“Influencers”might be a popular marketing buzzword today,but the reason why influencers are gaining so much attention is because they can make a big (and positive) impact when it comes to your business blog’s success.One of the very best ways to drive more traffic and authority to your site is to have a popular industry influencer link to or mention your blog.It will automatically put your brand on their audiences’ collective radar,which can help generate more customers for you.The key with this is not to just “make contact” but to be authentic.Once you are able to get on the radar of an influencer,there are tons of potential future opportunities to explore.

6.Ignoring the importance of visuals
If you haven’t started already,your blog needs to get visual.And that doesn’t just mean on your site,it also means creating visuals for both your brand and your social media shares as well.The good news is you don’t need to be an expert or a huge brand to create great graphics.But also bear in mind that it takes time to create content and people like to consume content in different ways.By repurposing your content into different formats (graphic,video,pdf,audio,slides,etc..)you can get more bang for your content buck as well as breathe new life into old content.

7.Not promoting your content
Writing great content is only a part of the battle,many experts would argue that the more important part of the equation is promotion.After all,unless you are already the most popular blog in your industry, traffic isn’t just going to appear,you have to get your potential customers to know that your blog is up and running (and a great read).Promote,promote,promote and you won’t go wrong with getting more traffic to your blog.

Final thoughts
Whether your business blog is brand new or you’ve been running it a few years,it’s never too late to start stepping up your content to really drive traffic,increase conversions and build authority.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Step-by-Step Guide to Create Data-Driven Content


By basing their content around a range of stats and facts,brands can make sure they are creating interesting content that is newsworthy and sharable,thus driving traffic to their site,engaging their audience,and generating organic links.Once you have a headline it’s important that the rest of your content keep the reader engaged,and the best way to do that with data is to visualize it.

Here is a step-by-step guide to creating data-driven content that drives traffic,generates links,and increases brand awareness:

*Collect Your Data


Obviously,the first step to creating data-driven content is to actually find the data itself.Luckily there are several ways to gather data,so you don’t have to worry if you have time restraints or a small budget:

The go-to place for collecting fresh data,surveys are a fantastic way to gather information and to get statistics and data around subjects that you specifically want to focus on.It’s important to think carefully about your questions before asking them,as you want to get the best results possible to generate a variety of angles for you to use in your content.If you’re pushed for time or budget,there are low-cost options you could use,such as Survey Monkey,or you can use a specialist company like One Poll who will carry out your survey with their pool of respondents for you and send you the data to be analyzed.

If you are lucky enough to have your own community of customers or fans,then what’s stopping you asking them a few questions or sending out aquestionnaire to fill in? Some bigger brands have forums where their own customers come together to discuss a range of different topics,which is a great place to start a conversation about the subject you want to create content around.

*Own Data/Reports
As a business,it’s likely you have some analytical tools to track the success of your own website and marketing efforts.These tools could be used to give you useful insights and data you could use as part of your content marketing strategy.Google Analytics is a good place to start,as you can look into different consumer demographics such as their age,gender,and location of your customers,along with the industries they work in,what they buy,what devices they use,and more.You can also carry out your own tests and experiments to generate data and insight that will interest others in your industry or your customers.

*Existing Data
If you don’t have time to collect data yourself,there are loads of different sources of data already out there that you could use and combine to make a whole new data set.You could,for example,take two similar data sets that were created ten years apart and then compare and contrast them to find the differences.

You could also analyze someone else’s data and pull out some new angles that haven’t been used yet.Research is a great place to find existing data,as is Wikipedia,and there is a lot of government data available on Google Scholar and the Office for National Statistics.You can also simply type into Google “[keyword] market research” or “[keyword] data sets” to find a range of different information available online.

*Look for Angles
Once you’ve got your data,you need to analyze it and pull out the angles you want to use to tell your story and make your content as newsworthy as possible.Analyzing data isn’t always easy,especially if you find yourself staring at a huge spreadsheet of numbers and stats.Try and highlight any key points and statistics that support the storyline or headline you want to use and pull out any compelling insights in your results.Use conditional formatting and create pivot charts to find correlations betweendifferent data sets,and if you don’t get the answer or result you were hoping for,don’t force it—put it to one side and focus on a different angle.

Once you’ve got your data,the way you present it is key to the success of your content.Datavisualization is the first step of making your content engaging and shareable,but it’s not easy.The best thing to do is work with a designer to visualize your data,but if you don’t have access to one or simply don’t have the budget,there are a number of tools you can use to make the images yourself,including Piktochart and Google Fusion tables.Once you’ve created your visual,you need to make sure there is still some content around it to tell your story and make your data come to life Always keep in mind how you want your readers to digest your content and that it needs to be responsive on mobile and tablet devices.

Creating data-driven content will also give you an edge on your competitors and show your customers you’re on the ball with your research,analysis,and overall industry expertise and knowledge.By keeping them up to date with trends and news they will see you as a trusted source of information and come back to you time and time again,increasing the traffic to your site.Keeping your content marketing fresh and engaging isn’t always easy,but data journalism helps to keep the content you produce interesting,engaging,and newsworthy enough for publishers and journalists alike to keep an eye on the work you create.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Every Part Of Vour Organic Search Strategy In The Year


What even is our search strategy?
When was the last time you actually defined your approach to organic search?Does that initial plan still apply in today’s environment,considering the rise of mobile and voice search,and with new insights into searcher intent?Reexamine how your initial strategy might adjust to better serve your current business goals (and ensure that those goals align with what your brand and its leadership is trying toaccomplish).

What have our competitors been doing in search lately?
Has the competition been acting as content creating machines,publishing highly ranked content forphrases that you hadn’t thought of yet?There are tools to help answer this question.On the paid side,consider BrightEdge,which offers a valuable “Data Cube” for uncovering keywords that your competitors’sites rank for.Using this tool,you can recognize some of those content strategies,and adapt your own practices accordingly.Another solution that’s more tedious to use (but completely free) is the “site:” operator in Google search.Simply enter “site:www.example.com”, and the results will be the pages that Google has indexed from that website.By adding a tilde (~) and a related broad keyword,you can then find related pages with that term.Such a query looks like this: “site:www.example.com ~keyword”.

Where are our customers?
Emerging technologies and new customer bases can cause changes in where your potential customers find their information – and how they search for it.This is where you need to dive into web analytics data and understand how your current visitors are arriving at your site.Is there a big shift to mobile for your customers?(Yes,generally mobile traffic is very much on the uptick,but this definitely isn’t the case for every single industry or company.) When looking at current data,it’s important to be thoughtful about cause and effect – do the numbers represent visitors’natural intents or are you influencing their actions?For instance,you might have low mobile engagement because your site is not optimized for that experience,and thus customers don’t stick around for long.

What are we trying to say?
Does your content just talk about you,or does it meaningfully address your customers’needs?Now more than ever,search engines focus on satisfying the intent behind a query rather than just aligning results to the words typed in the search box.Is your content satisfying those search intents,or is a contentrefresh

in your future?

Is our site quick to load and secure?Maybe you’ve taken all of 2016 to implement an awesome new design that makes visiting your site an engaging experience.That’s good,but have you been thoughtful about your site’s load time?Speed is still a crucial factor for earning better visibility in search engine results,as well as in delivering a good user experience.A detail that’s too-often neglected,it may be time to revisit this data point and revise some pages.Maybe you’ve also made some smart moves in getting more information about your visitors.You use perfectly placed lead forms,and return visitors are now signing in.But are all the sign-in pages secured?Google has announced that Chrome will start flagging pages that have sign-in forms but aren’t secured with HTTPS as “Not Secure.”

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

B2B Content Marketing Metrics


Which B2B content marketing metrics should you add in  year?

How about starting with the metrics that you need to pay closer attention to from now on?

*Unique visitors
A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content.It may not be enough to measure all your content marketing efforts,but it’s still the starting point for you to examine whether you managed to increase the interest towardsyour site’s content.

*Bounce rate
If the site’s traffic indicates the interest towards your content,then a highbounce rate indicates the exact opposite.If your site’s bounce rate is high,this means that visitors are not interested enough to explore more pages of content.If you want to lower your bounce rate,you might need to examine thecontent that led to the highest rate of engagement.Along with the bounce rate,you can also monitor the timespent on your site,in order to examine the length of the average visit.

If you’re aiming for a local content marketing strategy,then it’s crucial to pay attention to the location of your visitors.

Mobile marketing is only getting bigger,which means that the analysis of the devices that the users visited your site are becoming more important.After all,a mobile-optimised site brings more chances to reach a new audience that consumes content on-the-go and despite the challenges of their habits,they are still eager to explore new ideas.

*Email clicks
Email marketing is not just about the number of opens your campaigns achieved,as the actual clicksindicate a more precise interest towards your content.It may be time to pay more attention to your CTA and the way you add links to your email campaigns,in order to increase your click rate and thus,the traffic back to your site (or any landing page).

*Unsubscribes and opt-outs
As with bounce rate,unsubscribes and opt-outs mark the lack of interest from recipients to keepreceiving your email newsletters.

This may be due to:
*lack of relevance
*frequency problems
*lack of personalisation

If there is an increased opt-out rate in your email campaigns,then this may be a warning sign that you need to reconsider your email marketing strategy as sound as possible.

*Social media//*Comments and shares
Engagement is important in social media and the best way to measure it is through the comments and the shares on each post.Likes may still prove that your content was appreciated by your audience,but as they are more common signs of approval,the other two are appreciated more,as they require further actions. It’s not just about clicking on the Like button,as users proceed to additional steps,whether they want to express their opinions over the topic through comments,or share the post to their own feeds.

*Conversion//*Lead Generation
If you’re serious about increasing your leads through content marketing,then your CRM may help you keep track of the new leads your generated through every platform.This can be extremely useful when trying to understand the most effective types of content and the best distribution platforms for your marketing strategy.

*Conversion rate
The conversion rate gives you further insights on the pieces of content that helped convert your leads into the sales funnel.No matter what goals you set for the new year, these metrics can be very useful for the measurement of  your efforts.Pick the ones that work better for you and get ready to update your KPI spreadsheet.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Make the Most of the Week Left Until Google’s Next Search Algorithm Update


If they have not been paying attention to the news.In a rather uncharacteristic manner,Google issued a notice back in February announcing not only their plans to change their mobile algorithm,but also providing the preciselaunching date for the new algorithm.With the goal of ensuring that results are as mobile-friendly as possible,the new algorithm change from Google comes in the wake of increasing mobile device usage.Although there is little time left remaining until the deadline and the new changes go into place,website owners who have not yet taken action still have time to do so and avoid possiblepenalties, including a drop in their rankings.

What to expect from Google’s new mobile algorithm
So,what do you need to know to ensure that your website is ready for Google’s next rollout?

The algorithm changes will focus on a number of key areas,including rewarding sites with text that can be read without the need to zoom and appropriately sized content that eliminates the need to scroll.Also playing an important role in the new algorithm changes are website designs with links that are spaced in a manner that helps users to avoid what has come to be known as the fat-finger syndrome.Now,more so than ever, website owners and marketers must be aware of how their webpages rank in terms of mobile results. Furthermore,it is increasingly vital for marketers to develop an understanding of the factors that drive higher mobile search engine results positions.Even more important,understand that the factors driving higher mobile results are not necessarily the same factors used to generate higher desktop results.Steps you can take to boost your site’s mobile friendliness.

The following steps will ensure that you are prepared:

*Review your site to make sure it is mobile friendly.

*Gauge whether the touch elements on your site,including buttons and links,are spaced away from other elements and are easy to use.

*Redirect mobile users on desktop URLs to the appropriate mobile URL,if you use separate URLs.

*Avoid cross links that are not relevant.

*If possible,avoid having your website rely on Flash,as it does not play well in mobile-specificbrowsers.

*Evaluate page load time
A well-optimized mobile website can help you to achieve higher mobile search engine results rankings, while also making it easier for customers to locate the information they need about your business.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

You Should Immediately Maximize Your Local SEO


If you use local SEO to invite your community to engage with your business,soon everyone will be having a good time.

Local vs. organic SEO
When people search a business such as a restaurant,garden center or dentist,they often put in a local component such as the name of a city.Organic SEO applies when the search is not geographic-specific;in that case,your site is ranked against all others of the same type across the country and,in some instances,the world.If you draw a significant portion of your revenue from local customers,you must invest in local SEO.

Google my business
This is a free listing service,and how you use it will have a direct impact on your local SEO ranking.Begin the process by establishing an account and verify it,because an owner-verified account will rank higher than non-verified ones. Next,complete the profile and include your NAP–name,address, and telephone number.This information must be accurate,to allow people to find your business,and to retain local SEO ratings.

Local SEO rankings
The higher a company’s organic SEO,the better its local SEO ranking will be,and the more impactful component its links.“If you want your Google My Business page to rank high in the search engines,you need to invest in SEO for your website and have a strategy that is focused on building links for your website,”Hong explained.“Without an SEO strategy,your Google My Business page will be ranked lower,which puts your business at a competitive disadvantage.”

Local search engines

*Yahoo Local
*Bing Places
*Local pages.com

Select those sites most popular with your target audience and those which fit your business.Some,such as Urban Spoon,focus on restaurants,while others are broader.Find the right fits and create your profiles.Make sure your information is accurate and consistent across all of these sites.For example,yourbusiness may have more than one phone number.Pick one and use only that number throughout the listings.

Social media and local SEO
Part of your local SEO ranking consists of reviews and shared links;and the proper use of social media can help boost those numbers.“I have worked in this field for years,and experience shows that an  effective social media campaign must include those platforms most used by your target audience,” Hong said.Your options,he said,should include at least some of the following:


Respond to customer reviews and statements,both positive and negative.“Ignoring an online customer complaint will draw negative comments and transform an unfortunate problem or miscommunication into an image-damaging event,” Hong stated. “Keep responses upbeat;apologize if needed;and never,ever blame the customer.”

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.