The way your customers consume content continues to evolve.Video marketing is all the rage and continues to be a hot topic for brands large and small.With the rise of live video and video content, we’re viewing more content than we ever have before.We’re learning through each view.We’re finding newaudiences that engage with our material.We’re including innovative storytelling and unique ways to grab attention and build relationships.Video marketing takes on many forms. From the big brands that are able to display ads on Snapchat to the small business owners looking to make a splash with video, remember your target audience and create a unique experience to get ahead of the game.
Go Live on Social Platforms
Your social media feeds are filling up with live video.If you have something to announce or promote, go live on your company’s Facebook, Snapchat,Instagram, or Twitter feed.Understand that each platform has a different audience, so put snippets of information on each platform to keep them interested and engaged.
Why Use Live Video?
Show your human side.Provide a sneak peek into company events or ne products.Live video has the chance to become the face of your business.As a marketer, you want to reach the highest number of people.
*Communicate Corporate or Organizational Values
*Create Relationships & Communicate With Your Audience
*Showcase Your Brand
*Conduct a Q&A Session to Learn About Your Followers
Pick your channel appropriately.Attract your audience and increase your following.Whether your audience is on Facebook, Instagram, or Snapchat,develop a strategy to reach them.Don’t be in all places at once.
Utilize Video Advertisements
Boosting and displaying video advertisements allows you to hone in on your target audience.To users across mobile, social, and desktop computers, you can capture attention with brief, appealing advertisements.
Develop a cross-channel campaign—websites, social platforms, mobiledevices,connected televisions—to reach users at all stages of brand discovery or the purchasing process across all devices.On social media, your ads are present as your target audience is scrolling through their news feeds.Social ads are increasingly shared, resulting in a further organic reach and more chance for conversions.Your video plays on mobile and social without sound, so make sure your message is clear and you start your video with compelling images that increase conversion rates.
Videos in Your Email Campaigns
In my personal experience, emails sent out that have the word [VIDEO] in the subject line, tend to get more opens and more clicks than a subject line that doesn’t include the word video.Your email marketing campaigns are developed for various reasons, and different types of video see different types of engagement and playback.For emails, videos with the best performance include:
*Product Descriptions & Demonstrations
*Educational & Training Videos
Prominently Feature Videos on Important Landing Pages
For your PPC and SEO campaigns, you rely on the power and influence of the content on your landing page to drive leads.Gain an advantage by embedding an interactive, educational video on your landing page. Keep your videos in line with your brand strategy.Learn what your audience is looking for from your company.Whether you’re showing how to use your software, what makes your products stand out, how to trust your services, or the value your company provides, you’ll improve your click-through rates and increase conversions.
Video Analytics to Guide Your Strategy
More and more businesses are investing in video content creation, usingadvanced analytics to determine much more than the basic metric of views.See how your viewers are engaging with your videos, determine a level of interest, and track more insightful measures.Video analytics help you get more video engagement and increase your play rate.Track insights related to:
*Total Views per Viewer
If you’re creating videos for brand awareness purposes, you’ll find value inBrandwatch, which helps deliver key insights into the opinions of your audience.Identify more opportunities and build brand awareness.Use video analytics to guide your strategy.With analytics, you’ll learn how effective your video marketing campaigns are, and how they complement your other marketing efforts.
Produce & Create Interactive Videos for Your Audience
You may think of videos as a passive form of marketing.Audiences tend not to watch commercials and we’re often not giving our full attention to YouTube videos.There are various ways you can keep viewersengaged throughout an educational video with surveys, clickable URLs, and additional content that can retain user focus and drive action.With consumer choice on a particular video, they’re selecting their own path to conversion.Gather insights on the intent of your audience, and generate qualified customers that help grow your business.
Marketers that are ahead of the curve are using video throughout the marketing funnel and for more than just brand awareness.They’re there to educate.They’re there to entertain.Whether organic or paid video marketing, the opportunities are endless if you take the right approach.You want to get your brand and your message in front of the right audience.Video is a powerful platform giving you tremendous opportunity.
Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.