Facebook Instant Articles CTAs:Page Likes & Email Sign-Ups

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1.Email Sign-Up CTA
The first type of call-to-action unit encourages the people who read your Instant Articles to sign up for your email newsletters.Anyone who submits their email address through this unit is agreeing to receive your updates via email.Facebook said you can create and customize the design and messaging of this CTA unit in the style and tone of your brand.The image at the top of this post illustrates how The Huffington Post set up their email sign-up CTA within Facebook Instant Articles.

2.Page Like CTA
The second type of CTA unit encourages people who read your Instant Articles to Like your Facebook page. After people tap on the blue Like button, they will begin to see updates and posts from your Page in their News Feed.

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3.Facebook Is Testing More CTAs
Facebook also shared a couple of CTA units that are in testing now.The first,which is being tested with a small group of publishers, is a free trial CTA unit,which Facebook called a “a quick and easy way for people to sign up for a free trial to a publisher’s digital subscription.”The other is a mobile app install CTA unit, which Facebook is testing with a “handful of partners” to see if it drives adoption of their mobile apps.

Source:Searchenginejournal.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Images: Your Easiest Page Speed Win

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Now, there are areas related to page speed where you need technical developers who can change how the stack loads and optimize your server performance.However, not all issues of page load are complicated or require much technical knowledge.In this case, the issue we are talking about is image weight.Images are often a major issue for sites with slow page load.

Images and page load
Whenever we audit sites for slow page load, images are almost always a significant part of the issue. Those who create websites seem to have forgotten that we need to resize and compress images before uploading and not just leave it to the site CMS or server compression software.Today, we often see pages with megabytes of images on the page.That is megabytes.A page should never be larger than 1 megabyte, let alone several megabytes, yet this is a frequent finding.In fact, many sites even come in at more than 10 MB per page.No web page should ever be that large — and when it is, there is almost always an image optimization issue.

So when did we go awry?
Now that we are in the era of fast connections, sites have become very lax in monitoring page weight, resulting in sites that can be as large as 25 MB per page (true story).The issue is, in some ways, these slow page loads matter even more now than they did back then.Today, we not only have restrictive parameters like mobile, but also, your rankings in Google are affected by slow page load.Because page load was so important in the early days of the internet,companies used to have graphics people dedicated to image optimization.Now, however, most are relying on the CMS (content management system) for image resizing and compression.This means that, in most cases, the image optimization is happening after upload.This process results in overly large and heavy file weights for images, which slows down page speed — and, if extensively implemented across the site, it can result in lower site positioning.

Why can’t you rely on the CMS to resize/compress your images?
When you use a CMS to resize an image, it is usually only changing the image size and not compressing the image, or your server is resizing it “on the fly.”If it is compressing the image (like in WordPress), the rate is preset; this means that even if it does a decent job, your files are still going to average 15 percent to 30 percent larger than if they had been properly compressed before upload.If your CMS is resizing images “on the fly,” meaning that they are resized as they are served, then very little (if any) compression is done.

Preparing images for your site

*Resizing images
Resizing the image is very important.If you have a 2400px wide image, and all you need is a 500px wide image on the site, even resizing inside your CMS will require it to compress all the information in the 2400px image.This makes your image far larger to begin with.Now, most teams do not have a person dedicated to image resizing and compression.This means that although we should have multiple optimized image sizes for desktop, tablet and mobile,you might not have the resources to do this.If this is the case, the most important thing to do with any image on a site is to save it in the largest physical size needed, but NO larger.This means if you need three images and 800 x 600 pixels is the largest size needed, then make sure you resize the original image to 800 x 600 in a proper program like Photoshop.

File types
So, first you must resize the image, compress, and then upload. However, not only is a failure to resize and compress before upload an issue, but simply choosing the right file type has become problematic.Many people who handle images on a site these days often do not have image experience, so they will use a JPG when you should use a PNG, and vice versa.There are several file types, with JPG, GIF, PNG and WebP being the most common.Out of these, the ones you are going to use most often are JPG and PNG

What About GIF or WebP?
No one should use a GIF unless animating an image.And while WebP shows great promise in its high-quality, no-loss compression algorithms, right now it is not highly supported, and special programming has to be used to get the it to work with any browser outside the supported browsers like Opera and Chrome.This does not mean you cannot use it, but it does mean you cannot use it without creating the workarounds for unsupported browsers.For most, it is easier to stick with the standard formats of JPG and PNG.

Picking the right file type
Any time you are saving a photo, you want to use JPG; for all else (logos, line art, artworks and so on), you want to use a PNG.When we use the wrong format, we can significantly add weight and size.In addition, line art may not look as clear or crisp using a lossy compression model (where data is lost), like with a JPG.

*JPGs vs. PNGs

The difference is lossy vs. lossless compression.

JPGs use what is called “lossy” compression.This means that some data is permanently lost as the file is compressed.The eye typically does not easily perceive the lost data, so you get a smaller file with minimal degradation.This is reliant on the quality of the saved JPG.The more the quality is reduced, the more data that is lost.If saved at too low a quality, the image can start “ghosting,” meaning that artifacts will appear in the final image.

PNGs use what is called “lossless” compression.Lossless means that as the file is saved, data is not lost.The image is re-sampled and a “nearest neighbor” (similar color) might be used when compiling the data, but data is not removed from the file.There are two types of PNG: one is a 24-bit and one is an 8-bit.When you are trying to reduce file size, you want the 8-bit PNG setting.You also may want to go further and remove colors from your PNG file.

Why not mention SVG?
SVG is a technology where images are encoded into the page.The issues with SVG are that it requires someone with the knowledge to create and implement them, it creates huge blocks of code, it does not handle sophisticated image elements well, and it can be hard to support on older browsers.

If you are using SVG, here are some tips:
*Have someone on staff or contract that can properly create/implement them.
*Ensure that the SVG images are lighter than your saved images (they can be larger).
*Ensure tags are properly implemented so you get the benefits of what would be the “alt” tag in a regular image when needed.
*An example of this would be to call in the SVG file and use an alt tag in the code.<img src=”logo.svg” alt=”Website Logo” />
*If social sharing is important for your images, you will need to supply a traditional image file that can be loaded for social sharing.
*Don’t use SVGs if you have a large or significant portion of users using old browsers. These do not handle SVG well, if at all.

SEO, mobile-first and image weight
According to Google, they will switch to mobile-first indexing, which means they are going to use your mobile site to determine your site positioning.However, at this time we don’t know how they are going to assess desktop users and page speed.Besides, slow sites still create issues for your users, so speeding it up can only benefit you in terms of site stickiness and reduced bounce rates.Remember, page speed matters for your users, and it matters most on mobile.If you are not doing your best to optimize your pages for the fastest download, you are just selling yourself short and losing users, as well aspossibly rankings.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

LinkedIn Launches Matched Audiences

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Matched Audiences is now available for all of LinkedIn’s ad formats.

This also brings LinkedIn more in line with what Facebook (custom audiences) and Twitter (tailored audiences) have offered to advertisers for years.

“With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision makers at target companies for your account-based marketing programs.Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.”

Here’s what’s you can do with LinkedIn’s Matched Audiences

1.Website Retargeting
Finally, LinkedIn has retargeting.Matched Audience website retargeting lets you reach people who have visited your website on LinkedIn.You will have to install the LinkedIn insight tag to your website to do this.

2.Contact Targeting
With contact targeting, you can target your ads by uploading a list of up to 30,000 email addresses from your own database or by connecting to a CRM platform that partners with LinkedIn (Marketo, Oracle Eloqua or LiveRamp).

3.Account Targeting
Account targeting lets you now target up to 300,000 companies on LinkedIn.You upload a list of target companies, which LinkedIn then matches against the more than 8 million company pages.However, you can only do this through LinkedIn sales team.It’s not available for self-service ads.

500 Million
LinkedIn also announced today that is has 500 million members from 200 countries.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

SEO and Social Media Trends You Need to Know About

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If you haven’t taken a scrutinizing look at your SEO and social mediastrategies lately, now’s a good time to take inventory and see where you fall, in relation to the latest trends and tactics in the industry.

1.Live video and real-time engagement
There’s no question that video content is on the rise, in popularity and significance.Users have faster, more mobile internet connections, and the flood of written content on the web has left users hungry for something more visually engaging.Beyond that, live, in-the-moment content is becoming more important in the social realm thanks to mobile experiences and constant communication.

2.Digital assistants and voice search
Digital assistants like Siri and Cortana have been steadily growing in sophistication and user adoption for the past several years, and now a new kind of digital assistant is emerging — the home unit.It means an even lower focus on short, core keywords, and a higher focus on long-tail keywords and on conversational, colloquial types of searches.You will have to adapt your content accordingly.

3.The rise of social content
Users are already starting to warm to the idea that videos automatically play in their newsfeeds, and full-fledged articles are available without users ever having to leave a social app.This puts an increased demand on brands to provide content through social channels first, which as you might imagine, also has implications for traditional on-site SEO.

4.Increased priorities on apps
Adding to the complexity of these in-app experiences, both social media platforms and search engines like Google are favoring apps more and more in their new features.As this trend develops, apps will take on an even more important role in users’ online experiences, possibly pushing us ever closer to an eventual “death” of traditional websites.

5.Social commerce
social commerce hybrid features, crossing a boundary beyond simple social media advertising to create a new kind of online experience.Thanks to the popularity of social commerce, more social media brands are considering the model and tinkering with their own advertising strategies; expect to see a more fluid online experience for online shoppers in the near future, which may decrease the need for your own stand-alone website in an SEO context.

6.Machine learning
Machine learning in the context of SEO and social media marketing is still in its infancy, but it’s already starting to make an impact.Soon, things like search engine updates, social newsfeed algorithm changes and even some forms of marketing automation will be left to artificial intelligence.I won’t speculate what this might mean for your job, but it will certainly make the marketing world faster changing and even less predictable.

7.Personalization
The run-of-the-mill general content won’t be enough for most users — at least not for much longer. Today’s average user is spoiled, with controllable newsfeeds on social media and search results that vary based on location,search history and other factors specific to individual users.The public is gradually demanding content and advertising that’s more individualized and more relevant than ever. Niche-targeting and more individual experiences, especially on social media, are going to become more necessary for success.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Negative SEO to Watch Out For

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Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results.These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop.Before you decide someone may be deliberately hurting your rankings,factor out the more common reasons for ranking drops.

Negative off-page SEO
This kind of negative SEO targets the site without internally interfering with it.

Here are the most common shapes negative off-page SEO can take.

*Link farms
One or two spammy links likely won’t hurt a site’s rankings.That’s why negative SEO attacks usually involve building links from a group of interconnectedsites, or link farms.Typically, most of these links use the same anchor text.These exact-match anchors may be completely unrelated to the site under attack; or they might include a niche keyword to make the site’s link profile look like the owner is manipulating it.To actually see the links that made up the spike, go to the Linking Domains (or Backlinks) dashboard in SEO SpyGlass and sort the links by Last Found Date by clicking on the header of the column twice.Look for the links that were found around the same time when the spike on the graph appeared.Lastly, once you’ve identified thespammy links, you can create a disavow file right in SEO SpyGlass.To do that, right-click the backlink/linking domain and select Disavow (make sure to select Entire domain under Disavow mode).Do the same for all unnatural links you spotted.Finally, go to Preferences > Disavow/Blacklist backlinks, review your disavow file, and export it once you’re happy with it.

*Scraping
Scraping your content and copying it across other sites is another way a competitor can ruin your rankings.When Google finds content that is duplicated across multiple sites, it will usually pick only one version to rank.In most cases, Google is clever enough to identify the original piece… unless they find the “stolen” version first.That’s why scrapers often automatically copy new content and repost it straightaway.

*Forceful crawling
There are examples of desperate site owners trying to crash a competitor’s site by forcefully crawling it and causing heavy server load.If Googlebot can’t access your site for a few times in a row… you guessed it — you might get de-ranked.

Negative on-page SEO
Negative on-page SEO attacks are way more difficult to implement.These involve hacking into your site and changing things around.

Here are the main SEO threats a hacker attack can pose.

*Modifying your content
You’d think you’d notice if someone changed your content, but this tactic can also be very subtle and difficult to spot.As the attacker adds spammy content (usually links) to a site, they often hide it (e.g.,under “display:none” in the HTML), so you won’t see it unless you look in the code.Another possible negative SEO scenario is someone modifying your pages to redirect to theirs.This isn’t a threat for most small businesses, but if your site enjoys high authority and link popularity, it could be someone’s sneaky way to increase their own site’s PageRank, or to simply redirect visitors to their site when they try to access yours.For the site under attack, such redirects aren’t just a temporary inconvenience.

*Getting the site de-indexed
A small change in robots.txt is one alteration that could wreak havoc on your entire SEO strategy.A disallow rule is all it takes to tell Google to completely ignore your website.A client fired an SEO agency he wasn’t happy with, and their revenge was adding a Disallow: / rule to the client’s robots.txt.

*Hacking the site
Even if the hacker has no negative SEO in mind, the attack per se can hurt your SEO.Google wants to protect its users, which is why, if they suspect a site has been hacked, they may de-rank it, or at the very least add a “this site may be hacked” line to your search listings.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Seasonal SEO Strategy Can Rock Your Revenue

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What Is A Seasonal SEO Strategy?
Seasonal SEO takes all the basic considerations of a traditional SEO strategy but then looks at ways to drive conversions based on themes and a finite time period.

There are basically two types of seasonal SEO strategies:
*Time-based: Summer, winter, monthly, etc.
*Event-based: Christmas, Thanksgiving, Donut Day, etc.

Factoring seasonal influence into your overarching SEO strategy can help your business align your content and distribution strategy to meet the needs of your customers.Because not as many people need their air conditioner repaired during the winter months, it’s safe to assume that seasonal influences drive the need for our services in the summer months.Taking a quick look at Google Trends shows that March to September has the highest search volume.Seasonal SEO is simply leveraging these points of highest interest to help drive qualified traffic and more sales.

Why Seasonal SEO Matters
SEO is awesome for driving long-term success.However, if your business wants to capitalize on seasonal SEO, then you’ll need to build a strategy to generate results in a short time frame.Customizing content production and optimization based on seasonal weather and relevant holidays is a great way to boost conversions and open new revenue streams Seasonal content provides several benefits for your business, including:

*Meeting specific needs of your customers
*Higher conversions since user intent are specific and immediate
*Can be used each year and offers data to drive upsells and cross-selling

Timing & Launching Your Seasonal SEO Strategy
Because content can take a lot of time to plan, create, optimize, and publish,your entire marketingteam should discuss seasonal SEO strategies for the upcoming quarter.While this time period varies byindustry and other factors, you should usually prepare three to four months ahead of time to ensure your message is planned out.Your team needs to prepare and follow a plan if you want to capitalize on seasonal content.

How to Prepare Your Site for Every Season

1.Review Previous Years’ Data
One of the first places you should go to find opportunities for your seasonal SEO strategy is to look at year-over-year data from Google Analytics or other data sources.This information can show when you can expect a shift in the market.Not only does this data give you a heads-up approach to building a successful seasonal SEO strategy, it also provides you with a starting point to improve your campaign performance heading forward.You can use existing performance as a baseline to improve on your previous year’s strategy so you can see an incremental improvement for a set time frame each year.

2.Timing Is Everything
Your team will need enough time to develop your seasonal SEO strategy.Looking back at our example of an air conditioning repair company,we can see interest in these services spike between March to September.To pull this off properly, our air conditioning repair company will need to segment out the months leading up to, during.From this example, we can see that planning and coordination need to take place well in advance of any content launch.At the same time, our message and seasonal promotions change based on the needs of our customers and our business goals.

3.Create a Content Calendar
Now that we have identified a general sense of peak interest in our air conditioning repair services, we should work on creating a content calendar for those periods.Basically, a content calendar is where you plan out your content for email marketing, social media, blog posts, and website content.While it sounds basic, a content calendar is a framework you can use to tell the ongoing story of your business.Customer journey mapping is part of creating a detailed content calendar, and as you build out the content calendar, always remember who your customer is and how they will consume your content.

4.Keyword Research
To ensure you attract the most qualified traffic, you should diligently research the right keywordsbased on what your audience is looking for.Long-tail keywords work best for seasonal SEO strategies.Although long-tail keywords have lower search volume, they are more contextually relevant for the needs of your customers.

5.Optimize On-Page Experience for Conversions
Now that our air conditioning repair company has a good idea about the timing, content, and keywords,you will need to optimize your website for conversions.We will want to create unique landing pages for each seasonal campaign that our business can reuse each year.If we want to focus on the ramp-up period for air conditioning repair, we will want to create special messaging to display between January to March. This landing page should have a message about “get your A/C checked before it’s too hot” or we could even run a special for pre-season check-ups.Focusing on various aspects of your customer’s experience will help you align your website content with other marketing initiatives.This will help you increase conversions and help your business reach your goals.

Seasonal SEO: The Bottom Line
Every business is influenced by seasonal fluctuations, but you can drive your bottom line and grow your business with some simple planning.By identifying when your seasonal fluctuations occur, you can plan, create, and optimize content specifically for your customers.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Make Your Search Console Data Even More Valuable

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The Search Analytics section of Google’s Search Console gives you Google’s view on your website’skeyword performance.You get to see essential SEO data on impressions, clicks, and CTR at both the query and page level.

Here are three tools that integrate with Search Console — and will make your search data more valuable.

1.Console Rocket
Console Rocket has also pulled together keywords and pages with some really nice drill downs.The tool even helpfully tags keywords into branded and unbranded groups for you.Console Rocket provides CTR curves for all of your devices.The differences are quite fascinating between devices, branded and non-branded keywords, and even clients.If you do forecasts using CTR by position data, you must check this tool out.

2.Search Analytics For Sheets
Integration is fast and easy.Once open you’ll see the right sidebar, which you’ll be using to analyze your data.One of the highlights is that you can apply Groups and Filters.Groups are Date, Page, Query, Country, and Device.The filters apply to the same parameters, but with the addition of rules like Query EQUALS.The greatest strength of this tool is also its greatest weakness — it’s in Sheets.You have to like spreadsheets and be prepared to work with the data to see the insights.If you’re prepared to do that, there’s loads in here to help you.Another big benefit is the ability to create charts, reports, and shareable documents.The scheduled backups are also really great.Set them up to run every third of the month and you’ll get the data safely stored for you.

3.Search Console Helper
It’s not SaaS, which means it runs locally on your PC.There’s no native Mac version, which caused me a minor issue.All of these tools are accessing the same API data, which means the data and the dimensions are similar.This is a good thing.But Search Console Helper goes further.You get additional features that the free tools don’t offer, such as the ability to combine your data with Google Analytics data and the addition of backlink data.

SEO Platforms With Search Console IntegrationsIn addition to these three tools, there are other SEO solutions that can help you do more with your data through Search Console integrations.These include BrightEdge, Linkdex,Searchmetrics, SEMrush, and Raven.With all these choices in tools and platforms,it’s a great time to be in SEO.There are so many ways to access,analyze, and store the data that helps us make decisions on content and how best to optimize to increase traffic and revenue.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Use Search Console for Quick SEO Wins

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There’s no need to have a lot of technical knowledge to achieve quick SEO wins.Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them.There are four key areas in Search Console where you can find quick wins for SEO, and all of them can make a hugedifference in your search optimization.

1)Internal Crawl Errors

It’s easy to take advantage of crawl errors and use them as a way to come up with new linkopportunities.Crawlers can help you get an overview of the errors to correct them and improve your site’s performance.

This is a good reminder that every error can turn into an opportunity, provided that you’re willing to:

*Discover all the errors
*Proactively work towards fixing them

2)Internal Linking

When it comes to internal linking, there should be some “priority pages”, the ones we want to focus on.This makes the optimization easier by allowing you to interlink depending on the level of priority for each page.Internal links can also enhance CTR, though it’s not recommended to use too many footer links,as they tend to look messy and spammy, decreasing their chances of being clicked on.

Data highlighting

Data Highlighter is a tool for teaching Google about the pattern of structured data on your site.The first step is to decide the data you want to highlight.What makes your business stand out?What do you need to focus on?By using Data Highlighter, you can simply tag the important data fields on your site with a mouse.Then Google can present your data more attractively on the SERP, and in Google features such as Knowledge Graph.Data highlighting offers a bigger SERP presence and increased CTR, all while being simple and requiring no coding to carry out.

4)Search Analytics Report

Search Analytics Report should be a great ally in the attempt to get an overview of your site’sperformance.You can use it to explore your top performing pages, or the ones that have the potential for improvement.Moreover, you can find data and proceed to layer comparisons.

This is a detailed report of your actual data, which means that it can lead to actionable steps:

*improving CTA
*keeping content up-to-date
*pushing blog posts in social media
*including blog post in next newsletter

If you haven’t explored this function of Google Search Console in depth before now, here are some of the

Best ways that you can make use of Search Analytics Report:

Uses of Search Analytics Report

*Check click-through rate

A closer look at the click through rate can indicate whether there is a problem with the positioning and

the current optimization of a page.

*Check rankings

An analysis of the rankings at the top 25 or top 50 search queries can offer great insights on what’scurrently working and what needs to be improved.This can lead to many quick SEO wins.

*Apply data findings through other channels

The analysis of your data findings can help you improve the performance of other marketing channels,such as Adwords, or social media.Your report can offer new directions towards your marketing campaign,or it can even help you understand your audience and their habits.

*Check trends

An analysis of the impressions and the queries can indicate the trends that affect the traffic to yoursite.There could be a difference between a 30-day and a 90-day report, offering you new ideas on what content you should create.

Overview

As we’ve seen, you don’t need to have in-depth technical knowledge to achieve SEO wins for your site –you just need to know how best to use the tools at your disposal.Laura Hogan summarized her presentation with the following takeaways:

*Use the crawl errors report for link opportunities
*Increase internal links to priority pages
*The search analytics report is your best friend for usable data
*Mark up your data, whether with Schema.org or Data Highlighter
*Disavows work, and are picked up quickly by Google.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Quickly Start Using Accelerated Mobile Pages

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Here are few reasons why you should add AMP technology to your website:

1.AMP is essential for good mobile SEO
That’s also why you need AMP.Think of it as the latest iteration of mobile friendly design.With AMP,your pages and blog posts will load quickly on mobile devices.That will not only give your users a better experience, but it will also give Google a good reason to rank your site well in the mobile search engine results pages (SERPs).But it’s not just about organic ranking with AMP.Your site could befeatured at the very top of the SERPs.If you take your mobile device right now and Google a keyword related to current events, you’ll see that the results include a carousel of AMP pages at the very top of theSERPs. That’s where your page could be, but only if you adopt AMP.

2.AMP is so fast, it will reduce your bounce rate
When people visit your site, hang around for a few seconds, and then go somewhere else, you’re obviously not doing something right to inspire them to hang around for a while.One reason people bounce — the site is just too darned slow.That’s why AMP is so valuable. It will load your pages in a flash so that users will have one less reason to run away.

3.AMP could help you monetize your site
It’s because they’re loaded up with ad technology.It’s ironic, really.Websites increase ads to generate more revenue, but in the process the increased load times caused by the new ads also cause people to leave the site.That means, in all likelihood, less revenue in the long run.“A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach.With that context, the objective is to provide support for a comprehensive range of ad formats,ad networks and technologies in Accelerated Mobile Pages.”

4.AMP offers analytics
By now, everybody in the online marketing universe knows about the importance of analytics.Those are key metrics that offer insight about the effectiveness of specific marketing campaigns.AMP offers analytics as well.Even better — AMP analytics offer built-in support for almost every marketer’s favorite analytics tool, Google Analytics.Specifically, you can easily track three request values with AMP – page views, events and social interactions.If you’re really a hardcore GA aficionado, you can even use AMP to send custom dimension parameters to Google Analytics.

5.Google loves AMP so you should too
If you want to maximize the visibility of your website, then you need to play nice with Google.AndGoogle absolutely loves AMP.And that’s not all. If your site doesn’t support AMP, you might log in to theSearch Console and see the following message — “Google has detected that your site has many pages that may benefit from being served as AMP pages.Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices.Learn more about AMP benefits in the resources below.Valid AMP pages on your site will be eligible to be shown in search results and receive special badging in search results.”

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Facebook Video Metrics Are Changing

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That’s why Facebook is making five changes to video metrics in Page Insights,adding a couple newmetrics and changing the way others are measured.

Here are the five changes to Facebook video metrics that marketers need to know

1.New: Aggregate Minutes Viewed
Facebook has added aggregative minutes viewed.This new metric lets you see how many minutes your viewers spent watching all of your videos.Until now,you’ve only been able to see how many minutes peoplewatched your individual videos.

2.New: Video Metric Benchmarks
“Benchmarks are calculated based on the time period selected,” according to Facebook.“For example, when a publisher selects a 7 day time period for measurement, the benchmark will consist of data from the prior 7 days.

3.Change: Aggregate Video Views
Facebook is removing aggregate 10-second video views.Now Page Insights will only show aggregation for 3-second video views.If you want to see stats for 10-second views for individual videos heading forward, this will still be available via the Facebook Graph API.

4.Update: Date Range Analysis
You will now be able to see the performance of all your videos during a specific time period.Until now, you could only see the metrics for videos uploaded during a selected time frame.

5.New: Sorting Options
Finally, Facebook will now let you sort your top 50 videos for a selected time period.You can do this either by the total number of views or minutes viewed.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.