PayPal Celebrates the Passionate Entrepreneurial Spirit!


The journey of an entrepreneur is one of hardships, blood and sweat.This very hard work is side-lined ever-so-often and PayPal wants to provide a platform to recognize and encourage such budding entrepreneurs!

The company has launched the PayPal Entrepreneur Contest to discover hidden talent while alsoidentifying and recognizing their unrelenting effort that helps them lay a strong foundation for their unique business to grow.

The PayPal Entrepreneur Contest is open to all Indian entrepreneurs who have a story to tell about their entrepreneurial journey and their vision for the future.Note that one has to be a PayPal user to participate or nominate an entrepreneur in the contest.If you aren’t a member already, all you need to do is sign up with PayPal.

The contest begins with the nomination round where an entrepreneur may nominate him/herself or nominate a worthy applicant.Then, through a voting process the top 30 candidates will be picked and those 30 will eventually be filtered down to the top 5 who will engage in a face to face session with high level management and participate in meaningful discussions with PayPal’s panelists.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

You Should Stop Managing Your SEO and Hire a Pro


Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant.SEO can bring a lot of value,so whether you should be managing it yourself is worth some thought.

Here are seven compelling reasons to hire a pro.

1.SEO is not easy
Read an article about on-page SEO best practices and you might think you have it all figured out.In reality, an effective SEO strategy covers a lot of ground.There are technical considerations specific to your website, content optimization, user experience and effective backlinking.

2.The rules keep changing
Even if you take the time to read five books on SEO and become a self-taught expert, it’s a temporary expertise at best.As an online marketer, you likely don’t have the time or resources to identify, understand and optimize for every change Google makes.It’s an SEO pro’s job to pay attention to algorithm changes and how they affect search engine results pages (SERPs).True experts understand how to monitor for under-the-radar updates as well.

3.Mistakes can hurt you
An SEO pro knows how to avoid these pitfalls and fix any implementation mistakes you’ve already made.

*Getting artificial backlinks
*Stuffing keywords
*Using unrelated keywords
*Duplicating content

4.The pros have the right tools
Resources abound to help you develop an effective SEO campaign.But you’re a busy marketer, so you might not even know about some of them.Others cost more money than your budget allows.A professional SEO expert invests in the most important software to improve your SEO.On top of that, she or he will know the best application for every tool.

5.They offer robust analytics
SEO software helps you see the nuances of your efforts.It identifies which keywords and placement strategies are driving results and which aren’t.This information is invaluable because it allows you to tweak your SEO efforts for maximum impact on your specific audience.But SEO software can be complicated. Seeing your analytics doesn’t mean you’ll have a clear picture of what it means for your SEO or how you can fix it.

6.They keep track of your competitors
Competitor analysis is a big part of getting the most from your overall SEO efforts.A professional can identify the best strategies to set you apart from your competition.Even better, an SEO expert with experience in your field will know what has and hasn’t worked for similar businesses.

7.There’s serious ROI potential
SEO offers a unique opportunity for return on investment (ROI).Traditional advertisements — and even pay-per-click models (PPC) — can require a significant financial investment to be worthwhile. Professional SEO services,on the other hand, can be quite affordable.And they can deliver results that continue boosting your bottom line down the road.Hire a pro who knows how to do SEO the right way and take advantage of more dividends than with any other marketing strategy.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Video Marketing:Should I Use It?


The way your customers consume content continues to evolve.Video marketing is all the rage and continues to be a hot topic for brands large and small.With the rise of live video and video content, we’re viewing more content than we ever have before.We’re learning through each view.We’re finding newaudiences that engage with our material.We’re including innovative storytelling and unique ways to grab attention and build relationships.Video marketing takes on many forms. From the big brands that are able to display ads on Snapchat to the small business owners looking to make a splash with video, remember your target audience and create a unique experience to get ahead of the game.

Go Live on Social Platforms
Your social media feeds are filling up with live video.If you have something to announce or promote, go live on your company’s Facebook, Snapchat,Instagram, or Twitter feed.Understand that each platform has a different audience, so put snippets of information on each platform to keep them interested and engaged.

Why Use Live Video?
Show your human side.Provide a sneak peek into company events or ne products.Live video has the chance to become the face of your business.As a marketer, you want to reach the highest number of people.

*Communicate Corporate or Organizational Values
*Create Relationships & Communicate With Your Audience
*Showcase Your Brand
*Conduct a Q&A Session to Learn About Your Followers

Pick your channel appropriately.Attract your audience and increase your following.Whether your audience is on Facebook, Instagram, or Snapchat,develop a strategy to reach them.Don’t be in all places at once.

Utilize Video Advertisements
Boosting and displaying video advertisements allows you to hone in on your target audience.To users across mobile, social, and desktop computers, you can capture attention with brief, appealing advertisements.

Develop a cross-channel campaign—websites, social platforms, mobiledevices,connected televisions—to reach users at all stages of brand discovery or the purchasing process across all devices.On social media, your ads are present as your target audience is scrolling through their news feeds.Social ads are increasingly shared, resulting in a further organic reach and more chance for conversions.Your video plays on mobile and social without sound, so make sure your message is clear and you start your video with compelling images that increase conversion rates.

Videos in Your Email Campaigns
In my personal experience, emails sent out that have the word [VIDEO] in the subject line, tend to get more opens and more clicks than a subject line that doesn’t include the word video.Your email marketing campaigns are developed for various reasons, and different types of video see different types of engagement and playback.For emails, videos with the best performance include:

*Product Descriptions & Demonstrations
*Customer Testimonials
*Educational & Training Videos
*Event Promotions

Prominently Feature Videos on Important Landing Pages
For your PPC and SEO campaigns, you rely on the power and influence of the content on your landing page to drive leads.Gain an advantage by embedding an interactive, educational video on your landing page. Keep your videos in line with your brand strategy.Learn what your audience is looking for from your company.Whether you’re showing how to use your software, what makes your products stand out, how to trust your services, or the value your company provides, you’ll improve your click-through rates and increase conversions.

Video Analytics to Guide Your Strategy
More and more businesses are investing in video content creation, usingadvanced analytics to determine much more than the basic metric of views.See how your viewers are engaging with your videos, determine a level of interest, and track more insightful measures.Video analytics help you get more video engagement and increase your play rate.Track insights related to:

*Device Types
*Play Rates
*Referral Sources
*Total Views per Viewer

If you’re creating videos for brand awareness purposes, you’ll find value inBrandwatch, which helps deliver key insights into the opinions of your audience.Identify more opportunities and build brand awareness.Use video analytics to guide your strategy.With analytics, you’ll learn how effective your video marketing campaigns are, and how they complement your other marketing efforts.

Produce & Create Interactive Videos for Your Audience
You may think of videos as a passive form of marketing.Audiences tend not to watch commercials and we’re often not giving our full attention to YouTube videos.There are various ways you can keep viewersengaged throughout an educational video with surveys, clickable URLs, and additional content that can retain user focus and drive action.With consumer choice on a particular video, they’re selecting their own path to conversion.Gather insights on the intent of your audience, and generate qualified customers that help grow your business.


Marketers that are ahead of the curve are using video throughout the marketing funnel and for more than just brand awareness.They’re there to educate.They’re there to entertain.Whether organic or paid video marketing, the opportunities are endless if you take the right approach.You want to get your brand and your message in front of the right audience.Video is a powerful platform giving you tremendous opportunity.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tricks to Explore Google’s Knowledge Graph Results, Featuring


By now the majority of searchers on Google are familiar with the Knowledge Graph box, which appears on the right side of the search results page and highlights information about various entities (companies, people, places, things and so on).While these tricks do not have any significant practical implications, they can serve as a way to better understand how Google’s Knowledge Graph works, which can be used to optimize your personal or company Knowledge Graph results.

Google Knowledge Graph API
The Google Knowledge Graph API is a tool that can be used to get insight into your Knowledge Graph result.It provides details about classification of the entity, score and ranking.

MID (machine-generated identifier)
Machine-generated identifiers, or MIDs, are unique entity IDs that were originally generated from Freebase.Although Freebase was ultimately shut down and the data was migrated to Wikidata, Google is still using the Freebase identifier codes for entities.

Knowledge Graph tricks

Knowledge Graph-only SERP
By inserting the following modifiers into the search URL, we can have just the Knowledge Graph Panel appear on the SERP, with no paid or organic listings.

*kponly:(a command that tweaks the SERPs to only show the Knowledge Graph panel)

*kgmid:(a command that allows the SERP to be filtered specifically for the specified entity; simply add the MID number after the equal sign)

Change related images in the Knowledge Graph panel
Another trick that can be done is to change the related images within the Knowledge Graph panel to items you specify in your search query.For example,a regular search for “donald trump mexico” does not return a Knowledge Graph result.

Generate a Knowledge Graph panel for an entity for any search query
This trick is my favorite, as it’s great for a joke.Applying the same tactic from the previous example allows you to have a Knowledge Graph panel for your specified MID appear on the SERP for any search query — even if your Knowledge Graph entity is not related to your search.

I hope this helps shed some light on how some parts of Google’s Knowledge Graph work.It can be useful if you’re redirecting users to a Google SERP result for reasons related to business or humor.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Marketing Trends That Didn’t Go Well


In the interest of cleaning our slate for 2015, it’s time we review these failed strategies and tools that will soon be irrelevant.Time is precious and competition is too fierce to maintain marketing strategies that don’t work.

Here we present five trends that flopped in 2014 and won’t be making a comeback anytime soon.

1.QR codes
QR codes are going to be a meaningless time sucker in 2015 because the majority of mobile users don’t have the ability to scan these codes.The issue is that mobile users must download a specific app just to scan these codes.It’s an unnecessary stumbling block that hinders your call to action and frustrates your audience.The only viable solution to this problem would be preloading QR code-reading technology on smartphones.

We’re all guilty of this.When we’re pressed for time, auto-posting makes it quick and easy to post the same message across all of our social-media networks.However, each social network serves its own unique purpose and attracts a unique audience.The same message usually doesn’t work on four or five different networks.To keep our content relevant, we have to tailor it specifically to the network we’re posting to.

3.Viral videos
A few months ago, you may have seen this video of strangers kissing for the first time.It probably cluttered all your social-media feeds.If you asked a random person if they’d seen the video of strangers kissing for the first time,they may have seen the video, but few of them will make the connection with Wren Studios.The moral of the story: unless your viral video is extremely well executed and tied to your brand, it’s not worth your time, money or effort in 2015.

Search optimization is going to be as important as ever heading into 2015, but stuffing as many search-worthy words and key phrases into your blog post or website will no longer land you at the top of every search engine.The new approach is to focus on conversational queries: the questions that consumers want answers to.Think about potential questions your customers could be asking and concentrate on answering those specific questions in your web post instead of trying to fill your posts with keywords.

5.Responsive web design
Responsive web design (RWD) refers to a website that can resize itself depending on the device it’s being accessed from.In general, RWD is time consuming and costs a lot of money.Unless your nonresponsive web design is deemed unreadable by your readers, your return on investment from RWD is going to be close to zero.Sites that rely heavily on images or sites,such as Google Maps, are exceptions and may require RWD because desktop versions can’t physically be contained by mobile devices.Another argument for using RWD is that it significantly decreases your load time on mobile devices.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Fundamental Things Ecommerce CEOs Should Know About Retaining Customers


Today, building an ecommerce site from scratch is easier than pie.A free and versatile platform such as Spaces or a complete out-of-box solution like LemonStand can turn your entrepreneurial dreams into digital reality in minutes.However, simply setting up an ecommerce site is not enough.

I regularly sit in at client sales meetings when we’re launching their ecommerce website or handling their SEO strategies.Because we’re brought in to help increase our clients’ sales, we need to be aligned with their goals.

The first question is the most common one of all.Every CEO wants to know whether his or her company is “making money.”That’s what they were set up for in the first place, right?So, here’s my advice.In e-commerce parlance, making money means you need to:

1.Attract targeted buyers.
2.Upsell and increase profits.
3.Keep costs under control to remain profitable.

To attract targeted buyers:website traffic will be your most basic indicator of who’s coming to your site.Any analytics program can offer you this most rudimentary metric.However, you should remember that not all traffic will convert.

To upsell and increase profits you need to make a distinction: What if your users simply come onto your site and buy only cheap, low-margin stuff — then move on?You’ve attracted traffic, sure; you’ve “converted” these visitors, even.But your profits are low.

Your objective is really simple:Provide accessories relevant to each product.If any accessory isn’t related to your product, a user won’t add it to his or her cart.But if you sell related items, that user might be interested in purchasing it.You are trying to achieve a higher average order value (AOV) for your site.The higher the AOV, the higher your GMV, or gross merchandise value.

To keep costs under control to remain profitable, entails smart marketing.By keeping close tabs on how much each marketing channel costs you, and cross referencing that against the number of new customersthat these channels bring you, you can arrive at your cost per acquisition (CPA).

“Do our customers love us?”, every smart CEO knows that sales are transient.What really matters is how deep the connection runs between your brand and its users.A brand with a large and loyal customer base can depend on a steady flow of revenue, lower competition and higher profitability than an unestablished brand.So your goals are:

*Keep customers coming back.

*Encourage customers to be generous with their time and money

*Employ customer nurturing.

To encourage customers to be generous with their time and money:you need to consider that a customer may stay with your brand forever, as a loyal advocate of the brand.However, getting that person to keep spending generously is critical, too.

To encourage customer nurturing:Realize that this task plays a pivotal role.Customer lifetime value tells us how valuable a customer is to the business in the long run:Is the individual worth pursuing? Will the individual give us the ROI we seek?Will the individual spread a kind word and win us more customers?

A simple CLTV calculator can tell you the future profitability of your business and the areas that need your attention immediately. So,those are my two bits of wisdom about fundamental metrics that matter in ecommerce.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Use Social Media to Improve Search Ranks


SEO and social media are not two different worlds.See them as siblings of a single parent-Internet!They are interconnected with an interesting bond.For you to take advantage of this bond for your good, you have got to untie the threads and understand this connection.

The Connection
Search engines and their algorithms are a mystery.All we can do is predict and guess.It’s not yet clear as to how the search engines use social media to give your website a suitable rank.You follow a company page.The page is very active.You place your trust on the social page by following it and engaging with its content.Now, there are a lot of people like you who place the same trust in varying degrees on that page.

If there are so many people following a page, there must be something about it,its content, and consequently, its services.Directly or indirectly, it gives a signal of influential user behavior on the page impacting the existence of the website.Consider it like ORM, for a moment.More positive reviews, better the ranking. More is the engagement; better is the ranking.

Implementing a Social Strategy
Your strategy’s prime focus should be getting as many clicks aspossible.Sounds desperate?It definitely does, but that’s the bare truth.You need clicks.More clicks lead to more signals indicating that you are offering something worthy of users’ time.Let’s go ahead and talk about the minute details you need to look into in order to create a strategy that attracts clicks.

1.Short and succinct copy
This has been said a lot of times, and you will still see a lot of social posts that carry more words than required.You need no more than 10- 200 characters to make your point clear.Condense your message and make it as short as possible.Posts with less content are more likely to attract a larger audience resulting in more clicks.

2.Suggest the reaction you expect
Think of relationships.Unspoken expectations are never understood.The concept applies to therelationship between you and your customers as well.Be clear and suggest what you expect your users to do.A“retweet,” “follow,” “check out,” “like,” “pin,” etc.

3.Why should someone click?
Would you click on a link that does not give you a reason to click?Probably yes if you are simply trying to kill time.A reason to click involves a help.Something that seems to help the user is bound to get a considerable number of clicks.Pick a pain point that you are giving a solution to and make it very clear in your copy.Wait and see the clicks flowing in!

4.Get discovered through keyword optimization
Not just your website, your social profiles need keyword optimization as well.Include your keywords in profile bio, links, summaries, post content,etc.To help social platforms identify you with certain keywords.Hashtags are very powerful weapons when it comes to social SEO.Type “social media marketing”on Twitter and see how these two pop up:

5.Share posts that get quoted
This is tough but totally doable.Share posts that are so good that people quote them and give them backlinks.See how we have linked Discovery, Hub Spot,and Grammarly.Their posts were worthy of examples that made us link to them.Strive to make your posts different.You can choose to say something groundbreaking about the latest trending events.Plan aheadSocial media might not be directly related to your SEO, but you never know the future.

Who knows the upcoming algorithms?
It might roll out a new update announcing a direct connection between social media and search rankings. Forget about the future;even now, your socialmedia plays a vital, though indirect, role in improving your search rankings.So, plan ahead for the future and the present, and launch a compelling Social Media Strategy.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Traditional Search is Sales Organizations Make Way for ‘Context’


If you haven’t yet paid attention to contextual search, it’s time you did.Contextual search is a form of web-based search whose results are based on their value to the user rather than their relevance to the query, as with traditional engines.Clearly, those companies have no doubt that contextual search will eventually fundamentally change the way we search and locate information and content, both personally and professionally, especially for sales and marketing organizations.What’s more, contextual search isn’t some futuristic possibility.Companies today, right now, are using it to drastically increase the efficiency and effectiveness of their sales and marketing teams;and laggards will soon be far behind the curve.So far, contextual search is really only affecting consumers (e.g., mobile phone and Internet searchers).

This is where it gets exciting for sales and marketing teams.Right now, many sales enablement professionals, tasked with solving the “spending too much time trying to find the stuff we need” problem that sales reps experience,believe that the Google-style keyword search is the only way to navigate themountains of content housed in SharePoint, Box or any other enterprise content management (ECM) system.

But contextual search, unlike traditional search, eliminates some of the steps in the process:Examples include typing in a keyword that needs to be in a title, to be tagged or to show up in a document.In a contextual search, the materials that a sales rep requires in the context of his or her sellingsituation are just there,and the rep won’t be bothered by seeing thousands of other documents show up.

Contextual search, however, is a mind-bending paradigm shift in the way that search occurs, because, to the sales rep or the person searching for a nearby restaurant on her phone, you don’t actually search at all — at least not by typing something into a search bar.

The key to how contextual search delivers on its magic is the fact that the most advanced ECM systems are, like Google’s search algorithms, much more knowledgeable about the person searching than we care to admit. All this leads to a logical conclusion:

The most forward-thinking sales-enablement professionals will latch on to the same trend that we’re seeing in the consumer market.That trend will entail using contextual search to solve the problem of sales reps finding what they need.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Facebook Is Changing It Ranks In Two Ways


Facebook is changing the way it ranks stories in the News Feed.The social network is adding and updating signals to its ranking algorithm.The goal is to start showing users more authentic content by cutting down on posts that are “misleading, sensational or spammy.” In other words, cutting down on the Facebook’s fake news problem.

Here’s what’s changing now, according to Facebook’s announcement.

Facebook Adds New Signals
Authentic posts may start appearing higher in your Facebook News Feed.Sounds great, but what exactly is an authentic post?

Well, to figure this out, Facebook started by categorizing pages to identify any pages that were posting spam or encouraging users to like, comment, and share posts.

Facebook then used posts from those pages to “train a model that continuously identifies whether posts from other Pages are likely to be authentic.”

Facebook Updates Real-Time Signals
Timey posts or topics that get a lot of engagement (likes, shares, comments) during a short period could also appear higher in your News Feed.Facebook promises these update will result in little change to News Feed visibility for most pages – though some Pages may notice small increases or decreases in referral traffic and clicks.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Making the Most of Local SEO for Your Business


It’s imperative that you get your local SEO strategy absolutely right so thatyour business scores a consistently high rank on local search engine results pages (SERPs).Local SEO is tough, and you need to get experts on board to come up with an effective campaign;you also need to use tools for staying on top ofyour local SEO strategy.These tools easily help you implement actions that are a part of your local SEO plan.

Let’s take a closer look at four such tools:

Evaluating each listing manually will take a lot of time and effort.This is where Synup enters the picture.It helps you crawl, claim and fix listings.It also offers you a single dashboard for tracking customer reviews so you can keep an eagle eye on what customers are saying about your brand.It’s important to remember that reviews and listings are critical local search ranking factors, so get them right.Synup helps you do that and more.

2.Moz Local
Think SEO, think Moz. It’s no wonder that one of the best tools for local SEO comes from Moz’s stable. This tool makes the process of updating listings completely hassle free.Your business’s local listing is a mission critical element of your local SEO strategy and you can’t afford to go wrong with it.Moz Local is a handy tool that helps you take charge of your business listings.

3.Whitespark’s Local Citation Finder
In order to improve local search rankings, you need to build local citations.It also helps you identify high-quality citation sources and conduct acompetitive analysis of successful businesses in your niche and their citations.This tool makes very sure that you don’t take an incorrect step with your listings.

4.BrightLocal’s Local Search Rank Checker
You need to constantly monitor your local SEO campaign and its efficacy.This is where the Local Search Rank Checker enters the picture.It gives you the low down on your organic and local rankings on search engines like Google,Google Local/Maps, Bing, Bing Local etc.You could even track search results for specific locations, if your objective is to rank for multiple locations.The whole idea behind using this tool is to ensure your campaign and its deliverables are on the right track.These five tools are easy to use and help you maximize the potential of local SEO for your business. They also help you save a lot of time, which can be spent in further strengthening your brand across the online and offline space.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.