Why Content Marketing Works Always

Why Content Marketing Works (And Always Will)

You may have heard the phrase “content is king.”It is often a phrase that gets thrown around, but not everyone utilizes the principlecorrectly.Coming up with content is easy, but coming up with quality, valuable content that web users (aka potential customers) are looking for, on the other hand, require some planning,thought and strategy.The instant access to all their answers has made consumers more powerful.When they search for something online, they want the exactinformation they’re looking for.They want immediate, specific and credible answers to their questions.

Marcus Sheridan, who spoke at the last SLC|SEM conference mentioned that every business is, in essence, like the car dealership.Car salesmenare not held in high esteem by most people.They are seen as unethical and only seem to care about getting a commission rather than meeting the needs of the customer.Customers hold the same view of other companies or products.While their response may not be as apprehensive as interacting with car salesmen, the plethora of sales-infused information on the internet is often enough for customers to distrust brands online.

How Content and SEO Work Together
In order grow your business, you need to get substantial traffic to your website.This is done through a varied combination of search engine optimization (SEO) tactics.Search engines like Google strive to provide the users with the best search experience as possible.To that end, their algorithms are constantly changing so they can promote the most effective content to the top of the rankings where it will appear for the relevant search query.Search engines know that web users today demand an immediate answer to their queries.They don’t have time to wade through websites looking for an answer.The companies that are able to do that are the ones that research their ideal/potential customers and customers to come up with what content to feature on their website and in their blogs.When you can provide useful, valuable content, your company’s website will appear to have authority and web users will come to trust your brand when searching for information on a particular topic.As your content gains the trust and visits of web users, it will have an impact on your rankings.The more people like, share, and engage with your content, the higher therankings and greater page authority search engines will give your site.This, in turn, will increase traffic to your website even more.

Why Content Works
Good content isn’t sales heavy, though it does play a big part in the sales process.Consumers don’t want to be sold a product.They want to be sold a brand.While some content needs to talk about a company’s product, most of it needs to be about answering consumers’questions,addressing their needs, and encouraging interaction.With information so readily available today, consumers know they are in control and they demand a lot more from a brand.

How it Relates to the Buying Funnel
Content has a lot to do with sales.Valuable, honest, transparent content will alleviate any negativity your online customers experience going through the buying funnel.As in the case of car salesmen, businesses are often seen in a negative light because they attempt to push customers through their sales funnel.Instead of meeting customer needs and providing honest answers and information, these types of businesses solely focused on selling the most cars as fast as possible,regardless of the customer’s wants and needs.

Sheridan listed six things to keep in mind concerning the modern day online buyer and how they interact with your brand:

1.Understand the difference between “principles” and “platforms.”
As mentioned earlier, a generic content marketing plan is usually just trying to take advantage of a platform, which will change over time.Providing a continuous stream of quality and useful (the principle behind the activity), on the other hand, will attract customers and give your website more authority.

2.70% of a decision is made before the first contact.
Customers are looking for relevant, clear, authoritative answers.They will do their research on your company before they engage and begin the buyer’s journey with your company’s products.Good content will make your company more appealing.And since you providing their answers,they’ll provide you a little more business.

3.Management and employees need to buy in.
Asking management and staff to participate and contribute to the content marketing efforts will better enhance your company’s content, which will boost trust and authority.Content written by someone within the company who has extensive expertise on the subject will more likely catch the attention and gain the respect of customers.

4.Don’t treat digital like a beta test.
A content marketing strategy with great content is an all or nothing endeavor.Half-hearted efforts with content just for the sake of content and keywords will not impress anyone.Consumers can easily identify and see right through such disinterested efforts.

5.Understand we’re all media companies, whether we like it or not.
All things digital are constantly changing.We must embrace and utilize current platforms and be ready to adapt our content to fit whatever is coming next.We shouldn’t change what is said in our content, but we need to change the format of the content to fit the appropriate platform.

6.Understand this is a “sales” and not a marketing conversation.
While it is important to get the attention of outside customers, it is equally important that your content also gets the attention of your company’s salespeople.Great content that is sold to and received by your sales people will then heighten their passion and enthusiasm for the product or service that they sell to customers.In today’s digital world, the customer is in the driver’s seat.They expect immediate, easy-to-find,authoritative content.For your company to gain the trust, respect, and ultimately the business of web users, you need more than acontent marketing strategy.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Twitter SEO: Ninja Tricks for Reputation Repair


Twitter is one of my top slam-dunk assets for trying to displace negative content in search results.If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff lower on Google and Bing.Unfortunately, many individuals, small businesses and reputation agencies do a poor job of optimizing Twitter profiles to enable this to happen.Read on for my ninja-level tricks for Twitter SEO!When searching for the names of individuals and businesses in search engines, Twitter accounts can appear on page one of Google and Bing if they have been properly optimized.

Optimize your Twitter handle!
I’d count this as one of the two most influential and critical elements for your Twitter optimization effort.Your handle, also known as your username, is incorporated by Twitter into your profile URLs and page titles.It also can appear numerous times in the visible text of the profile,and in links and titles pointing from elsewhere to your page.

Here are some tips on crafting good names:

*Again, imitate the version of your name that people use to search for you.(People often leave off words like “Inc.” and “Company” when searching.)The ideal naming convention is to spell out your name, leaving out any spaces.The closer you match your spelling, the more search engines are likely to evaluate the handle to be highly relevant for your searches (e.g., @chrissmith).

*If your ideal name configuration is unavailable, which is more likely the more common your name is, then you will have to craft a variation on it.Try to choose an abbreviation that’s as close to the original name as possible.The higher the degree of similarity, the more relevant the search engines will consider the name compared with your actual name.Craft a name that may look like yours if read rapidly, and then test it byusing that name to search in Google.If Google automatically associates the alternate version with your website and other online identity materials, then chances are good that you’re on the right track.

*If your name is longer than the 15 characters allotted by Twitter — which happens ALL the time — you will obviously have to abbreviate it. Again, craft this abbreviated name carefully and test it in Google.For instance, if I tried to use my full name without spaces, it would be:@chrissilversmith.At 16 characters, it’s one character too long to be accepted by Twitter.Instead, I might choose to use @chrissilversmth or @chrissilvrsmith.

Optimize your full name
In addition to the Username field, Twitter provides a “Full Name” field (some people refer to it as a “headline”).The Full Name appears prominently at the top of your profile below your profile avatar pic, and also appears with your avatar icon on all of your tweets.The Full Name is quite important for a few reasons,including:1) the name becomes incorporated into the profile page’s Title text, along with the username; 2) it’s displayed in larger text near the top of the page within an <h1>headline tag; and 3) it appears with all of your tweets, and this text is anchor text everywhere your tweets may appear, linking back directly to your profile page.So, the Full Name helps reinforce for search engines what your name is, and therefore what keyword sequence the page should be considered most relevant for.As with the Username field, one has limited characters to use, albeit it’s longer than the usernames, being 20 characters long, maximum.Make the Full Name imitate your actual name that people search on as closely as possible — hopefully the 20 characters are sufficient length to hold your full name.If
not, you’ll need to abbreviate it in some way.

Optimize the ‘Bio’ description field
This description field is yet another area for adding some keywords related to you.If your name is so long as to not be included in theUsername and Full Name fields without abbreviating, definitely reiterate the full name in the Bio, at the beginning of the text field. Otherwise, the bio can allow you to include other combination keywords that can be valuable to your online identity and representation in the search results.The field should certainly describe succinctly who and what you are.But you could also include the name and Twitter handle of your company, if you’re an individual, or the name of the city where you’re located if you’re a local company.

Fill in the Link URL and Location fields
These should be no-brainers, but they apparently aren’t, since some individuals and even businesses, will leave these blank.Filling in your Link field with your website URL can strengthen its rankings in search.Please be sure to use the proper, canonical URL for this.Avoid using shortened links or other redirecting links.Your main website should also NOT be just a Facebook page — it should be to a standalone website about you or your company.If you’re a nationwide brand or not primarily associated with a particular locality, you may leave the Location field blank.

You may be surprised to learn that simply tweeting a lot over time will optimize your Twitter profile, but it really does.Each individual tweet is linked back to your Twitter profile page.So, the more tweets, the more links within Twitter are pointing to your profile.This doesn’t mean you can spam the heck out of Twitter via your account — even if Twitter anti-spam monitoring systems allowed you to do that, there are additional factors that Google uses to determine the trustworthiness and value of tweet pages.Also, if and when other accounts may retweet your posts,this produces links from their profiles over to yours as well.

Retweets and Likes
Sharing others’ content by way of retweeting it or clicking to Like it (the heart-shaped button, also sometimes referred-to as “Favorite”),enables you to come to the attention of other Twitter users.Even better, some retweets and Likes will actually provide you with links to your profile.Not all retweets or Likes will nab you a link, unfortunately.On a tweet’s main page, up to nine linked icons may appear from the total set of Twitter users who retweeted or Liked the tweet.Don’t obsess over becoming one of the nine, but just steadily retweet and Like other people’s tweets that make sense for your account’s topic areas, and you’ll eventually accrue some valuable links to your own profile.

Obtain more followers
The more people who follow you, the more people will have a chance of seeing your status update postings, and the greater chance you have of them retweeting your posts.At my agency, we have consistently found that Twitter accounts with healthy numbers of followers tend to rank better in search.There are multiple ways to get more followers.You can return-follow those who follow you, and follow other accounts that have a close follower-to-followed ratio.You can pay for advertising on Twitter to get followers rapidly.There are a number of other methods for increasing your followers as well, but proceed carefully, because some methods require adept experience.

Verify your account
The more your tweets get indexed, the more your profile page is likely to achieve ranking benefits as well.Now, it’s quite likely that verified accounts may generally have a number of other signals that convey authority to Google, aside from a checkmark icon, so verification itself may not be the advantage that these accounts seem to enjoy.In our experience, there are many instances of non-verified accounts that rank well in Google, too. But, there could be some advantages to this, so if you wish to cover as many bases as possible, go for verification.

Link to your Twitter account
It’s amazing how many people and businesses neglect to link out to their Twitter profiles.Linking directly to your Twitter account from your primary website and other ancillary sites can help ensure it gets indexed and gives it more chances of ranking.It also gives your website visitors a chance to connect with your tweets.

Post images and videos frequently
Tweets containing images or videos generally will have more interactions — particularly interactions like Retweets and Favorites/Likes that can be valuable to you.Sure, you may not be able to generate such content super-frequently, but you can also get value out of curating such content from other sources.

Incorporate Twitter Cards on your site
If you blog or otherwise post articles on your website on a consistent basis, set up the semantic markup code on your site’s pages to integrate Twitter Cards.They allow previews of a web page’s content to show up when tweeted, and these previews automatically make tweets much more interesting-looking than strictly text-based tweets.Twitter Cards will pull in example photos or videos from your web pages when their URLs are tweeted, and the content will draw in users to interact with it more.

Use emojis in your tweets
I have recommended using emojis and other special characters in tweets because I had observed that it increased engagement rates. Others have researched this and found the same. Since engagement rates often equate with links to your tweets and Twitter account, this means usingemojis can bump up your links a bit over time,too, helping your account to rank better.I suspect that when you’re operating a well-optimized Twitter account, your profile link to your site and links in your tweets that get indexed by Google may help the content you’re linking to achieve better rankings.Now, Twitter has set all profile links and status update links in tweets to include the Nofollow attribute — meaning that it’s signaling for the links to not pass any PageRank benefit.Some interpret the presence of Nofollow in link attributes as conveying zero SEO benefit.However, there are two things to keep in mind.First, it’s possible for Google to choose to ignore Nofollow for a particular site, or particular content from a particular site.So, under certain circumstances, Google may be using links from Twitter that meet certain higher quality criteria for passing PageRank.Second, even if PageRank is not conveyed, Google could be using tweets as another source for discoveryof links — so, Twitter can potentially help your content get indexed quicker by Google, even if it might not help that content rank higher.And getting indexed earlier can enhance ranking performance indirectly.Research on this topic has varied for some time, and it’s frequently difficult to eliminate the many other variables involved in rankings.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

WordPress Plugins are Essential for SEO

10 WordPress Plugins that Your

You’ve just finished your company’s website, or so you thought.You have all the pages just as you want them, with the right layout, text and graphics.All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.Let’s assume you’ve selected WordPress as your content management system (CMS).That’s a good choice, especially if you’re relatively new to web design.You can, generally speaking, get a solid WordPress website or blog up and running in no time.There are a wide range of WordPress SEO plugins that can help you optimize your website and keep it running smoothly.

1.Yoast SEO
This plugin is one of the most popular and most downloaded among WordPress users.It provides one of the most comprehensive SEO solutions out there.You can use this tool to optimize your WordPress website without doing any coding.You don’t even have to know much about SEO because it will walk you through many of the important elements like the SEO titles, meta descriptions, and effective keyword usage.It also allows you to write archives, categories and title tags.Yoast features Open Graph meta data, site maps, ping search engines and Twitter Cards when youupdate your site.

2.Google XML Sitemaps
The first step to getting ranked is getting indexed Google.One of the goals of an SEO strategy is to make sure the search engine can fully index your site so it knows exactly what you’re about.It has to be able to find the correct pages before it can rank them.You can help it out by adding a Google XML sitemap to your site.With Google XML site map plugin, a sitemap will be automatically generated as soon as new piece of content is generated, whereby constantly keeping your updated website easily accessible to search engines.

3.Rel NoFollow Checkbox
You don’t want some of your “link juice” to go to a less than prestigious site.To prevent this from happening, there is a tactic you can use called “nofollow.”The Rel NoFollow Checkbox plugin adds a checkbox to the WordPress post editor where you can enter in external links you choose to “nofollow.”

4.Google Analytics by MonsterInsights
After you’ve deployed your website, it is important to monitor how it is doing.This WordPress plugin requires some knowledge of Google Analytics to properly understand the value of the reports.The Google Analytics WordPress plugin by MonsterInsights embeds a tracking code onto the pages of your website which will send data to measure outbound and internal link tracking, website user demographics, and more.

A proper web optimization strategy would not be complete without link building.Links show how authoritative and trustworthy your website is, so it’s important that every link has a purpose and comes from, or points to, authoritative sources.To help you control the links on your website, there’s the LinkPatrol WordPress plugin.This plugin does have a fee, but it allows you to monitor all the outgoing links on your site,find out which links are giving away link juice, clean up spammy links, improve your anchor text, and fix any link credibility problems your website may have.

6.W3 Total Cache
Because your website takes too long to load.Having too much content, videos, graphics and animated objects can all slow your site speed down.With the W3 WordPress plugin, you can see how your current website loading speed stacks up and get suggestions on what can be done to make it faster.

7.All in One WP Security & Firewall
There is nothing worse than spending time and money on building a great website and then find out it got hacked.No business owner can afford to let their websites go down because of hackers, especially when all their customers are online.Your website is where most people will first interact with your brand, so the inconvenience of not being able to get in touch with you this way can hurt your business.To reduce the risk of lost business, every website should have some sort of security and firewall protection software.A popular WordPress plugin for this website protection is the All in One WP Security & Firewall.

8.WPtouch Mobile Plugin
Consumers are browsing the Internet on their phones at a greater rate than on their desktops.That means you can’t just have a traditional website, you need to have a website that is mobile friendly.If you don’t have the time, money and resources to pay a developer or to upgrade your site, then you may try the WPtouch Mobile Plugin.This plugin allows you to customize the mobile appearance of your website without having to mess with any code.You also don’t have to worry about the plugin altering how the desktop version of your website is displayed.

9.Yet Another Related Posts Plugin (YARPP)
The Yet Another Related Posts plugin is a good way to displays post and pages (or other content) related to the current content.This leads people to stay on your webpage longer, increasing the odds of them converting.This plugin allows you to choose how the related content is displayed and how many articles are displayed.In today’s world of SEO, you need to lower your bounce rate and increase the amount of time that users spend on your site.A plugin like this can help you do just that.

10.SEO Optimized Images
Images are an often-overlooked SEO element.You need images on your website, and they need to be fully optimized.A picture is worth a thousand words, and a well optimized image is worth, well, an added boost to the page’s value.

Make Optimization a Part of Your WordPress Website
When you launch a website, you want to make sure it can get as much SEO juice as possible so it can rank well in search results.Web design has to go beyond just the layout and the colors.It has to be more than the words on the page.Take a look at some of these plugins and find the ones that can turn your website into a powerful marketing tool.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

SEO Trends and Tricks for a Better SEO Planning


If you want to improve your site’s SEO, start with these tips and tricks to keep up with the new and latest trends in SEO.

Here are some latest SEO tricks to boost your SEO ratings:

1.Mobile Marketing Is Major
It’s about time you take mobile use into consideration with your marketing campaign.With a large number of web users accessing social media and web pages through mobile devices like smartphones and tablets, it’s time you should optimize your efforts, so they can be effectively viewed and used through these mobile devices.Make sure your site and all landing pages can be easily accessed with a mobile device.Also,make sure that the loading time for these pages doesn’t turn away your mobile users.

2.Social Media Makes An Upgrade
With updates in SEO searches , your social-media accounts and posts on these outlets will now perform better in search engines.Now, when your write posts to publish on these social networking sites, keep in mind the new uses for SEO rating improvement, and try to compose posts with quality content, keywords and attention grabbing parts.

3.Location, Location, Location
GPS services have a lot more to do now than to just help give us driving directions.They can help marketers like you target the leads you want and find the SEO ratings you’re looking for.Depending on the region you are marketing for, it can help you reach the leads you want to bring up your ratings.It will also help you find the best keywords and strategies to improve your local SEO, which can help you gain attention in your area, and around the web.

4.Work On App Store Improvement
If your business has its own app, a way to improve search engine results is through the App Store Optimization.If you can work to improve the in-app functions and gain visibility on the App Store, it will simultaneously improve your SEO rankings.

5.Add More Videos To Your Marketing Campaign
Videos are a great way to attract leads with engaging clips.But with more videos posted on your site and on social media pages, you can receive more attention on search engines.Search Engine Rating Pages take into consideration the amount of content and the different kinds of content posted, such as videos.Based on these rankings, your SEO can see major improvements with the videos you continue to post.

6.Keep Linking It Up
Some things go out of style easily, but link building for SEO improvement is not one of them.In fact, link building is as important and crucial as ever.But the key to building links that will boost SEO is to focus on creating quality partnerships and links and worry less about the number of links you create. One quality link will perform much better than a dozen ineffective links.Spend your time focusing on the links that matter.

7.Content A Major Priority, As Always
Well-written content will always help your site gain visibility online, and will aid to your complete reputation.With easy to read,knowledgeable and interesting content, your business is sure to attract the attention of leads, and keep the ones with real potential around long enough to gain some sales.Ultimately, your content can make or break your SEO ratings.So keep up the quality content and you’ll see improvement in your SEO ratings.Keep up-to-date with the latest SEO trends to improve your search engine rankings.To sum it up, focus on your mobile marketing campaign, improve all the different types of content on your site and on your social media pages and keep up the quality of your efforts to boost your SEO.Your business can be greatly be improved with higher rankings, but it could also be destroyed with poor ratings in search engines, so ensure that your SEO efforts are a priority in your marketing campaign.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy.

There are three key aspects to the new policy:

1. Keywords and ads that haven’t shown any performance over a significant period of time may be removed.
2. The number of keywords that can be uploaded or kept in an account may be limited. (Advertisers subject to this update will be notified.)
3. Keywords in the following sensitive categories — weapons, pharmaceuticals, gambling, adult and trademark — may be limited.

Bing Ads expects the overall impact to be minimal. “Limits placed on the amount of keywords uploaded at one time are meant to increase efficiencies with review and processing, potential impact caused by this is anticipated to be low,” wrote Bing Ads advertiser policy manager Melissa Alsoszatai-Petheo in the announcement. “We do not expect to see significant impacts for additional restrictions that may be put in place within sensitive categories.”

3 Ways a Proper Social Media Program Can Help SEO

There has been a ton of back and forth about how social media marketing impacts SEO and whether social profiles and posts can positively affect organic search rankings and visibility.

Despite Matt Cutt’s famous 2014 video, in which Google’s former distinguished engineer refuted the idea that social signals were part of the ranking algorithm, the debate regarding the importance of social media to SEO has only continued in our industry. Google, more than Bing, denies that Facebook and Twitter posts and popularity are direct search ranking factors.

While we’ll respect what these top search engines have to say on this subject, it’s still undeniable that a proper social media strategy – both paid and organic – is critical to help increase your rankings and overall search visibility over time.

Let’s look at three ways you can include social media into your SEO campaigns to drive better results.

1. Social Media Marketing = Brand Building

The buying process is often a lengthy one, especially when buyers are making decisions on service-based offerings or high-ticket item products like luxury goods.

These types of consumers and business customers do their research online and do it well. In fact, many times they might start searching right in a social network, whether it’s Facebook, Twitter, YouTube, Pinterest, Instagram, or LinkedIn.

The brand equity and strength behind what the company is selling is what ultimately converts consumers. After all, people buy for two simple reasons: trust and likeness of a person or a brand.

Making your social brand stand out involves several factors in a social media campaign. Enhancing your strategy will likely support your SEO efforts.

Here are a few things you can improve:

  • Design of the identity and the brand that supports the brand intent.
  • Messaging around the brand to support the brand promise and target language.
  • Making an ongoing commitment of original brand content creation and delivery.
  • Creating a community of advocates by engaging them with branded content and contests.

Social media marketing, when developed and managed correctly, can create such brand trust. This means that companies must consider the creation and nurturing of their social brands as something critical to how their target finds them and buys from them.

When a target customer engages with a brand well in social they will inevitably either go to the company site multiple times, refer other people to the company social profiles and pages, or both.

Because people know you from social, they will also search for your brand from search engines – essentially that means you’re generating demand. The more demand you generate, the more important your brand will appear to search engines and the better you will rank over time.

The brand building in social is an important piece of a long-term SEO strategy.

2. Social Profiles Show up in Organic Search Results

There are instances when people look up other people’s names instead of companies on Google.

This is how we know to do business with someone. This can be anyone from a salesperson to a CEO.

Does your LinkedIn profile pop up first? If so, most searchers will click on your profile.

If the user sees that your profile is unused with no information, they might go back to Google or even stay on LinkedIn and find your competitor to give their business.

This is also the case, of course, for businesses. Meaning that your company social pages, both corporate as well as those for local stores, are that important.

This is where having a solid social strategy, along with active and appropriate management of those profiles and pages, come in.

What can you do?

  • Have a full, completed, current profile for each social channel where your brand lives. This means updated imagery, photos, videos, contact information, calls to action, and ongoing varied content.
  • Understand that the reputation of you and your company in social media can be traced back to search queries (or not). Meaning if you do a great job managing comments and positively interacting with your (or your company’s ) fans and followers, you get to build a good reputation in social. This can then help grow the shares of your content, gain new followers, and generate click backs to your site, consequently benefitting SEO. Never mind that Facebook posts and Twitter profiles aren’t direct Google ranking factors. The sites themselves are ranked – and that traffic to a well-designed site for user experience can boost site stickiness and repeat visits.
  • Have your social profile settings set for success and understand how each channel works.
  • You want to make sure if you allow others to write on your timeline, for example, that the message will be monitored and managed.
  • If you’re a retailer with many locations, make sure that you are using the location function on Facebook or on YouTube. On Pinterest, make sure you have the appropriate Boards or Playlists that complement your SEO strategy.

3. Social Networks Have Search Engines, Too

People search within the social networks.

Since many of you are business professionals, let’s talk LinkedIn. Have you reviewed your stats to see how LinkedIn members discovered your profile? Over 50 percent of views, on average, come in from LinkedIn’s search tool.

How well have you optimized your LinkedIn profile?  Did you know that your skills, and those related keywords, drive the visibility of your profile in LinkedIn search?

Here’s one simple thing you can do this week: go review your LinkedIn profile. Assess your skills and related keywords across each section – your headline, summary, experience, and so forth.

Optimize your profile for targeted LinkedIn searches. When people view your social profile or your company profile time and again, inevitably they will visit your website.

Of course, if you have done a great job with on-site SEO they will return or share your site pages, helping your overall SEO rank.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

SEO is Changing Fast, Let’s Know How


It indicates that the future of SEO is going to be different from what it’s today.And if you continue doing the same old things, very soon you may realize that you’re lagging behind in the race.In 2015, with Google’s announcement of a mobile-friendly algorithm, an immediate impact was seen in the form of a noticeable traffic loss for the websites that were not mobile-friendly.It was the time when companies started talking about the need for improvement in the entire mobile content ecosystem and open source initiatives such as the Accelerated Mobile Pages project were launched.

Search Appearance
Search appearance is everything that is displayed in the Google search results.So, products, events, recipes, reviews, software applications,articles and local business information, etc.everything can be a part of search appearance.Let’s discuss user experience and content specifically with respect to search appearance.Well, when we untangle the complexity linked with user experience, we come across several pointers.

Appearance on new search channels
“Structured data markup” is one such thing we use for content annotation for machine understanding.So, when you use this markup your data can be indexed in a better way and appear prominently for related search queries.This markup also helps in boosting your search visibility on new search channels such as Voice Answers, Maps, and Google Now.

Voice Answers
Voice Answers is a personal assistant app, which can answer your queries and assist you with different tasks to be performed on the web; it is controlled by voice.You can control your web world through Voice Answers and give instructions for tasks such as reminders, sending anemail,getting something translated into another language etc.

Google Now
It comes with the Google Search mobile application. You can use it to get your questions answered, make recommendations and issue instructions to a host of web services.Using “Structured data markup” and schema.org, you can make your site appear in the search results for these virtual personal assistants as well.

Accelerated Mobile Pages (AMP)
Now moving ahead to another aspect of user experience – faster mobile pages or the Accelerated Mobile Pages (AMP), which is an open source initiative that will help publish mobile content that will download faster.

Local Business Cards
It’s reported that Google is experimenting with a new search feature – local business cards.The official Google name for the project is still unavailable but the idea is to make your site appear on top of search results pages with local business keywords.

Schema.org has a vocabulary that is compatible with many different encoding scripts such as JSON-LD, RDFa, and Microdata.It is used by nearly 10 million websites.Furthermore, these vocabs are being used by big names such as Microsoft, Google and Yandex for their applications to support extensible and rich experiences.As you know, you can leverage schema markup to make search engines understand your website’s content in a better way enhancing its visibility.In fact, developers around the world are using structured data to create signals that are easily understood by search engines.

Knowledge panel card
When you search for a business on Google, a highly visible “Knowledge Panel” card appears on the right.The information displayed on Knowledge Panel is sourced through Google’s Knowledge Graph.It’s not just an image, but a combination of many things – all of which are directed to provide relevant information about the business without having to open the home page of the website.You can see Place Actions inside the card. It also offers deep linking to relevant landing pages directly from the card.

Using AMP articles and future mobile rich snippets
Google has recently released AMP articles in the content carousel.To improve user experience, search engines are also putting emphasis on mobile rich snippets.So,you can click the call button directly and go to deep links through rich snippets.Anything which improves user experience is also good for SEO.Visually enhanced and user-friendly sites are at a greater advantage and they are more likely to appear in the SERPs.So, businesses should focus at improving their expertise, reliability, authority and technical efficiency.To become better at SEO, one should have some coding skills as well, so that they can add schema.org markups etc.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Tools and Techniques to Help You Improve Your Blogging

5 Tools and Techniques to Help You Improve Your Blogging Today

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates.A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.Blogging can be intimidating, especially when you know how valuable a tool it can be, and it can also be frustrating if you’re not seeing the results everyone else seems to have.

Here are the top five tools and techniques you can use to improve your blogging today.You’ll find that most of them can be implemented quickly and efficiently, so you can start seeing results immediately.

1.Use More Visual Content
Visual content is king these days, and that can be used to your advantage.Straight blocks of text can bore your readers and drive them away before they get a chance to see any kind of call to action.This directly translates to lost site traffic and lower conversion rates.Use visual content like pictures to tell a story to your reader.This keeps them engaged and interested in what you have to say. Remember to spacepictures out and introduce them in the beginning.If the reader has to scroll all the way to the bottom of a post to see any pictures, you’ve already lost them.

2.Use Survey Tools
As you begin to understand your audience better, you’ll also begin to understand what drives them to buy, and you can then effectively changeyour approach.You can learn more about your audience using survey tools, such as Alexa or Survey Monkey.Remember, while survey tools canbe incredibly helpful to learn more about your audience, they can also quickly become a hassle to your site visitors.Always give your readers a choice when it comes to surveys.Forcing them to take a survey is a quick way to ensure they’ll never return to your blog.

3.Create a Consistent Editorial Approach
You need to decide what that story is going to be before you start writing it.A blog without a consistent theme or focus can feel disoriented to site visitors.People like consistency, and they like to know what to expect when they visit a website – and this is what we refer to as a content strategy.By creating a consistent editorial approach, you encourage visitors to come back to your site to read more usefulinformation. Take the time to create consistency and stability in the blog content.

4.Create Clear Calls to Action
Blogs are all about providing useful information, which means it’s easy for people to focus solely on providing the content while missing the chance to provide an effective call to action.Calls to action on blogs may consist of asking the visitor to subscribe to a newsletter or read the entire blog post or a wide range of other activities.If you don’t make these calls to action clear, site visitors will land on a page and not realize what they can do on the site or why they should do it.These are all things you want your visitors to be doing.Place calls toaction in logical places where the reader will be sure to see them, but not where they interrupt the overall user experience.

5.Improve Social and Sharing Options
We live in a world that is constantly connected to everything and everyone.The human race likes to share things it finds useful, so make sure your site visitors can easily share your blog posts with their friends.First of all, make your share button clearly visible on each and every post on your blog.If someone finds the content interesting or useful, they’ll then be able to share it with all of their friends.Next, create an actual plan for distributing blog posts on social media.Each social media platform has a different audience, so you’ll want to plan on creating a different approach for each site.

Building a Better Blog
Follow the tips listed above to create a clear and focused blog that provides unique content for anyone that stops by.Remember that creating a blog is much more than just making it look pretty or function well.Take the time to consider your audience and develop an approach that directly targets them.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

SEO Plugins for WordPress ECommerce Websites in Year


It was no longer the platform itself and the features it had to offer that became the big selling points for people – instead, third-party developers and their plugins and add-ons became the reason for WordPress’ popularity, as a focus on versatility and customizability means that, today in year, you can use WordPress to get any kind of website up and running – including a perfectly functioning ECommerce platform, complete with quality SEO in WordPress.

However, despite the positive qualities attached to possessing the choice over a vast library of viable plugins, the intimidation of WordPress’choices in plugins can be slightly overwhelming.To combat that, we’ve made a list of the 10 best plugins for WordPress ECommerce SEO for websites/blogs in 2017, so you can take the shortest path to an optimized and qualitative company web presence through professionally-done WP SEO.

You simply can’t start a WordPress site and expect to be successful without downloading, installing and implementing Yoast SEO.Websites can easily go from being riddled with unseen content design issues, wording and readability and major keyword problems, to being fixed entirely with just a few minor tweaks to existing content: that is the effect that seen by Yoast SEO on WordPress.Yoast isn’t the end-all-be-all – here are nine alternatives that are extremely effective.

Squirrly focuses on giving you an overview of your website in a way that allows you to optimize it for both people and search engine robots.

3.All-In-One SEO Pack
Another popular download, All In One SEO is an alternative full SEO suite to Yoast.

LinkPatrol specifically gives you a little dashboard from which to monitor the quality and effectiveness of each link on your website, aiding in link building – vital for SEO, as per MOZ.

5.Broken Link Checker
This plugin ensures you don’t have any links on your website that lead to nowhere, be it a 404 error or something else.

6.Rel NoFollow Checkbox
This plugin is important if you don’t want to link your company’s authority to a website you’re linking to.

SEOPressor is a text analyzer that specializes in ensuring your WordPress blog has near-perfect keyword optimization, with high-quality keyword analysis.

Scribe does what Yoast does for written content, but in much greater and more specific detail.

Rankie lets you check and keep tabs on how you rank on Google for certain relevant search terms, letting you keep a constant eye on the fruits of your SEO labor.What you really need in 2017 is a WordPress SEO specialist like Techmagnate, dedicated to building a plan around yourcompany that involves ECommerce SEO for WordPress and a suite of other solutions and services.ECommerce websites often rely on Pay-per-Click Campaign Management and other advertisements to land customers – but a content management plan and SEO campaign can be just as effective in the right hands.What matters most is who you end up working with,and what kind of an SEO campaign they’ll help you run.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


website toolshed part 2

The first part of this series was posted on the SEO.com blog last week.This week I’ve added five more of my favorite tools for building websites.Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts.

Sucuri offers complete website security by constantly monitoring your site to prevent cyber-attacks and malware infection.In the event that your site has already been hacked or malware has corrupted your website, Sucuri also offers a clean-up service to get your site back to normal.Their website protection platform includes Website Application Firewall (WAF) and Intrusion Prevention System (IPS) for protectingwebsites.Sucuri also offers a free plugin for WordPress sites for integrity monitoring, malware detection, audit logging, and security hardening.Sucuri has an excellent support ticket system with fast response teams to help you when you need it.

There are many image editing tools out there, but I’m partial to Pixlr, which is a FREE, cloud-based set of image tools.For a web-based photo editor, it’s user-friendly and has all of the basic editing tools I need for building websites, such as image size, cropping, color adjustments,etc.Pixlr was designed to be used for non-pros, which is great for people who do not have a background in image design and editing.

Grammarly is another great tool that is FREE, and I recommend its use for everyone, regardless of your profession because it’s an extremely helpful communications tool.Essentially, it’s a Google Chrome Extension that reviews your writing and alerts you to errors and suggests replacements.You don’t want grammatical errors on your website because people who notice them might judge you and deem your business as substandard.Grammarly even works in email accounts, which may prevent you from some sending missives with embarrassing mistakes.

Canva is easy-to-use graphic design software–and it’s FREE! There are upgrades available and some of the images do cost money, but the extras are very reasonably priced.This tool is good for creating social media posts, invites, blog graphics, cards, email headers, etc.It’s very customizable and intuitive, and you can upload your own background image or choose from the wide variety of images, text, and elements that are available (some for free, some for a small fee).

Google Incognito
I’m always surprised at how many people don’t know about Google Incognito.Searching Google Incognito mode allows you to view web pages without your previous browsing history clouding the search results and the pages you visit are not recorded in your search history.When I’m building websites, I’m logged into the backend so I can see changes and updates that users who are not logged into my site can’t see.When I makeupdates to a site, I like to check the site using Google Incognito to see that other site visitors can also see the changes.

google incognito
We’re two parts in, and your website toolshed should be starting to fill up.Remember, we’re not recommending you just dive in head first and gather all these tools at once. When that happens, important tools inevitably get buried under others.

Source: Seo.com

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.