In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will […]
Month: May 2018
‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don’t know which half.’ Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch […]
Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites. According to the “Introducing the Twitter Timeline Ads Pilot” page on Twitter’s business site, the Timeline ad network will be available to a select group of publishers in the US […]
Advertisers who want to use Bing Ads to promote the sale of cryptocurrency, the digital asset such as Bitcoin and others, are not going to be able to do so in June. Bing announced they will be disallow cryptocurrency advertising on their platform. In June, Bing Ads will implement this change to our financial product […]
Despite mostly negative coverage, the Cambridge Analytica data scandal doesn’t appear to have had a material impact on Facebook’s usage. Advertisers haven’t curtailed their spending, and, according to a new Reuters/Ipsos poll released yesterday, most users are staying put. The poll was conducted at the end of April among a sample of just over 2,000 […]
Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. Its British parent SCL Elections Ltd. will also be shuttered as the data analytics company reported a significant decline in business. In a press release, Cambridge Analytica blamed negative media coverage for the data scandal. […]
Bing announced a couple weeks ago that they have removed the search text ads from the side bar of their search results. Bing wrote “we have decided to remove sidebar text ads on our Bing inventory in the United States on March 26th, with international markets testing to follow at a later time.” Bing said […]
Update: As I suspected and wrote below, this seems like something interfering with the ads, see this. Antony Jackson posted a screen shot on Google+ of a new user interface where the search ads and organic search listings kind of blend together. There is this little “Ads X” at the top right of the search […]
iOS users’ Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app. Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says a majority of iOS users will now have […]
Death is the inevitable result of life. We are born. Somewhere along the way we become useful. Then we become useless again and die. On this day, a life is gone. The life of the Content SEO. There are two types of SEO’s. Not WhiteHats and BlackHats, in case that’s what you were thinking. I’ve […]