Saturday, 20 Apr 2024
Month: May 2018

Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ

It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two very large SEM companies named ReachLocal and Yodle as not delivering on their promises to […]

Top 5 Bad Habits of Small Business Owners

Does running your small business feel like an uphill battle? Like many business owners, you’re having a hard time taking your operation to the next level or you’re struggling just to stay afloat. Sadly, you might be the reason why your business is not flourishing because of the bad habits you’ve developed. Perhaps you’re taking […]

Mobile speed case studies: Push for faster page loads

Google recently announced a new mobile ranking algorithm it is calling the “speed update”.  Google states the speed update will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries” Let me begin by saying: page load times are already a huge part of Google’s mobile ranking algorithm. They have […]

Google rolls out new ID requirements for US political ads

Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or lawful permanent residents. The new […]

What Is Social Media Marketing?

What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. […]

Instagram Wants to Improve Your Mental Health, Creates New Wellbeing Team

Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team. Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own […]

The first steps of your SEO audit: Indexing issues

Indexing is really the first step in any SEO audit. Why? If your site is not being indexed, it is essentially unread by Google and Bing. And if the search engines can’t find and “read” it, no amount of magic or search engine optimization (SEO) will improve the ranking of your web pages. In order […]