Thursday, 15 Nov 2018
Month: July 2018

Here’s why you should start thinking of content marketing as an SEO strategy

SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]

WhatsApp Comes Up With a Solution for Drunk Texting

WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after you have already sent it. Whether you had sent the wrong message to the wrong […]

The ultimate guide to bot herding and spider wrangling — Part 3

In parts one and two of this series, we learned what bots are and why crawl budgets are important. In the third and final segment, we’ll review common coding, mobile and localization issues bots may encounter on their journey to let the search engines know what’s important on your site. Common coding issues Good, clean […]

Quick Guide to Choosing the Right CRM Software for Your Business

Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will inevitably become a consideration as the business expands and the operations side becomes more complex. […]

Walmart Joins Forces With Microsoft to Fend Off Amazon

In its bid to overtake its largest rival, Walmart announced a strategic partnership with Microsoft on Tuesday. According to the biggest US retailer, the company inked a five-year deal with the tech giant to speed up its digital transformation for a faster shopping experience online. Walmart will be utilizing an array of Microsoft’s cloud solutions […]

4 Tips for Personalizing Your Next Email Campaign

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One study […]

2018 paid search benchmark report from Adthena — How do you compare?

A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]