Friday, 29 Mar 2024
Month: July 2018

Intel to Make Chip With Built-In Spectre & Meltdown Malware Protection

In January of this year, the revelation of memory-related vulnerabilities known as Spectre and Meltdown rocked the entire computing world—everyone had been sitting on top of a potential landmine for decades that hackers could have taken advantage of. After the initial shock wore off, various chip manufacturers immediately came up with a host of fixes […]

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old […]

Bing Ads rolls out In-Market Audiences to all US advertisers

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals […]

Facebook Updates Atlas Platform With Video Capabilities and More

Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value both online and offline. “As video continues to grow in popularity, marketers will have the ability use the Atlas platform to deliver video to real people and measure value […]

The basics of working with Amazon Marketing Services

Amazon used to just do books, but now they do more or less everything. Aside from every imaginable retail product, they also provide video, groceries, music and cloud computing, and they’ve even opened a few physical bookstores. It was just a matter of time before they launched an advertising platform as well. For US readers, […]

How to prioritize SEO tasks by impact

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced […]