The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping […]
Category: Social
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns. LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X […]
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks. Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily […]
Creators can utilize this data to make informed decisions about how to best optimize future content. YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the […]
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives. TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate […]
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism. Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why […]
Unlike ChatGPT and Bard, Elon Musk’s new chatbot can incorporate real-time knowledge into its responses. X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is […]
The future is AI-driven, trust-centric dialogue between brands and consumers The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising—search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, […]
Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users […]
Facebook Messenger is finally rolling out support for end-to-end encryption (E2EE) by default for individual chats and calls, the company announced on Wednesday. In the coming weeks and months, Facebook parent Meta says existing conversations will be protected by E2EE and new chats will also be protected by the technology. The company says that E2EE Messenger chats will […]