Friday, 29 Mar 2024
Category: SEM Services

3 Major Ways Generative AI Is Redefining Search

The future is AI-driven, trust-centric dialogue between brands and consumers The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising—search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, […]

Reddit launches new Conversation Placement ad formats

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users […]

Google Merchant Center Next will soon support rules and supplemental feeds

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want […]

2024 B2B trends: 6 key areas for marketing success

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 […]

Google Merchant Center is removing 4 attribution models from conversion tracking

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven […]

What’s A Good PPC Account Structure, Anyway?

Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. When it comes to PPC account structure, it seems like everyone has a different approach. Even within our office, there’s disagreement about the best way to structure things. (Thankfully, no fist fights have broken […]

Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]

Adobe’s quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions. Global paid search ad spend increased 10 percent year over year in Q3 2015, according to Adobe’s latest digital advertising report, which looks at billions of aggregated ad impressions across the Adobe Marketing Cloud. That’s down more than half from the year-over-year […]

6 Microsoft Audience Ads product updates

The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences. Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create […]

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the […]

9 reasons why search marketers have been at the cutting edge of marketing technology

Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.” As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week. Search […]