Highlights Google Ads now offers generative AI tools to create images for Demand Gen campaigns. Advertisers provide text prompts, and AI generates unique, high-quality visuals. Google emphasizes responsible AI development with safeguards around ad policies and image originality. Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, […]
Author: ppcguru
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. […]
Learn how to craft powerful ChatGPT prompts to generate high-quality SEO content. Follow expert tips, examples, and strategies for layering prompts to get the best results. ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the […]
Google’s Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. […]
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping […]
Pathways LA, a leading Resource and Referral Childcare Agency and advocate for early childhood education and family support services, hosted its yearly fundraising event, “Seeds of Hope: Building Brighter Futures Dinner,” on Saturday, April 13. The event attracted a diverse array of attendees, including elected officials, community leaders, advocates, child care providers, all united in their […]
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs […]
Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888) (“Baidu” or the “Company”), a leading AI company with strong internet foundation, yesterday announced the launch of the second ERNIE Cup Innovation Challenge. Following the success of the inaugural competition, this year’s challenge is open to entrepreneurial teams focused on AI-native applications from around the world, offering the chance to receive up […]
PeploBio and IncellDX are launching the first laboratory developed test in the UK and EU to help diagnose Long COVID, providing doctors with accurate insights into personalised treatment approaches using the incellKINE Long Hauler Index technology. Long COVID affects more than 65 million worldwide. The typical symptoms of Long COVID, ranging from fatigue, brain fog, […]
A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines. Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and […]