Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create […]
Month: March 2019
“You can begin now to conceive of robotic manufacturing that is always on and always connected via 5G networks,” says Randall Stephenson, CEO of AT&T Inc. “Just to put this into perspective, the Internet of Things, the devices and sensors that are connected all over the place, with today’s networks in a square mile you can connect a […]
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote […]
There’s a reason search ads resonate with users — even when they know they’re ads. Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What makes them click? A new survey from agency research firm Clutch set […]
Amazon 4-Star is Amazon’s first retail store focused on selling Amazon’s products. The first of presumably many stores just opened in the Soho area of New York City and of course has made a big splash in the media. But what’s special about this store and what makes it a unique shopping experience? Amazon Physical Stores VP Cameron […]
Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search […]
If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours? What is a Quality Score? Quality Score is essentially what it says on the tin: Google’s own […]
Wyze has always been anything but boring. They have an affordable $20 security camera that makes Ring users wonder if they’ve wasted their money. One of their founders, Dave Crosby, has an adorable singing daughter Claire Crosby that has appeared on Ellen and has 1.5 million subscribers to her YouTube channel. Dave has also been a contestent on The Voice. Now Wyze has announced […]