Google is aiming to be the end destination of their users’ journeys. This, more than anything, defines major SEO trends for 2020. The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing […]
Month: December 2019
Balancing tools, time and resources to hit the magic number. Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients […]
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019. Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even […]
Bing has long occupied a place in Microsoft’s gallery of boneheaded products with the Zune music player, Clippy and the little-remembered Kin smartphone. Microsoft spent billions of dollars of shareholder money in a quixotic attempt to build a web-and-search empire that could compete with Google. Even the name Bing is worthy of ridicule. Bing is still no […]
Starting Friday, Amazon Echo has become the first device aside from Apple’s HomePod to offer full support for Apple Podcasts. Prior to this announcement, the only way to play Podcasts on an Echo was to AirPlay them from another Apple device. With native support, “Alexa customers in the U.S. will be able to listen to more […]
Two months ago we reported on an open letter by Attorney General William Barr and his counterparts in Australia and the United Kingdom, calling on Facebook to create encryption backdoors in its messaging apps. This was followed by the FBI urging Interpol to condemn the use of strong encryption. Facebook has officially responded to the Attorney General’s request, via […]
Reuters is reporting that German logistics company DHL is planning on debuting an all-electric delivery van in the United States next year. DHL will debut the Work L delivery van through its electric vehicle subsidiary StreetScooter beginning Spring 2020. The company will initially use the van in two U.S. markets, one on each coast, with full […]
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There […]
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how […]