Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions. In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize […]
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Google
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions. In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize […]
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance. You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading […]
Social Media
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The list of leading contenders got scrambled six months ago when OpenAI […]
The OPEC Fund for International Development (the OPEC Fund) is hosting its third Development Forum on Tuesday June 25, 2024 in Vienna, Austria with a focus on delivering solutions to achieve sustainable development. The Development Forum will feature the Minister of Finance of the Kingdom of Saudi Arabia, Mohammed Al-Jadaan, OPEC Fund President Abdulhamid Alkhalifa, the President of Sierra Leone, Julius Maada Wonie […]
Internet
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge. As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses […]
Technology
Global consulting firm J.S. Held, proudly celebrating 50 transformative years, announces a multidisciplinary team to address rapidly growing opportunities and risks associated with data, technology, and digital transformation. J.S. Held experts present actionable strategies to thrive in a digital economy. Post this Data, technology, and online activity continue to play a bigger role in an increasingly […]
