SEO (search engine optimization) is the practice that is used to promote a web page or entire website on different search engines. In other words, SEO is done to increase the visibility of website or pages. SEO increases business also but it is not much marketing oriented. Therefore, different strategies are needed for online marketing and SEO. Quality score would affect a number of factors related to the search advertising campaign, including the actual cost-per-click of the keywords, the minimum bid estimates of the keywords plus the rank of the text ads. Bigger quality scores have the tendency to result in a lower cost-per-click for target keywords and lower bid estimates for your text ad to come up in the first page or in the highest position in the search engine results.

Search engines evaluate factor varieties when you determine quality score, such as the keyword clickthrough rate (CTR) history, the quality of the landing page, the relevance of the text ad, and relevance of keywords one is bidding on. Search engines would typically evaluate text ads, keywords plus landing page, and the higher one score, the more relevant the business appears tobe a related search. This would indicate that with a high quality score, it would be cheaper and easier for the ad to come up in a better position when one searches for target keywords.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.