Google Adwords, Google.com the main objective behind Search Engine Querying, Advertising, Marketing and Promotion is to maximize the End User Experience in finding the desired information on the fly. Google has intention to give best satisfied experience to end user, marketer, publisher and itself Google.com. To implement the above objective in Google Adwords, Google has introduced Keywords Quality Score parameter, Quality Score controls many aspects in Google Adwords Campaigns and influenced by various factors. Google Adwords measures the Quality Score for each keyword in the campaign individually and through how relevant is the keyword with the text ad and the user’s query in the search box every time. Quality Score in a campaign gets updated every time when the keyword has a potential to display the ads. Quality Score ensures that the only the most relevant advertisements will display to the user in Google Search and Google Network.

Google Adwords Campaign it is vital to maintain the Quality Score to a maximum value to reduce the campaign cost and avoid unnecessary burden on the advertising budget. To maintain a Quality Score for a specific keyword or all keywords in the ad group of a campaign, it is important to design very relevant text ads to the keyword or keywords and the user search query. In the beginning to build the Good Quality Score Keyword or set of keywords, you need to explore the relevancy of keywords to the text ads and then relevancy of text ads with the user search query and at the end optimize the landing page. This is long term investment to acquire and maintain Good Quality Score keyword or set of keywords to maximize the exposure of your brand and business.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.