PR and Communications bring in a great amount of content creation from making a messaging strategy to content for the newsrooms. PR content which may be optimized, socialized and publicized would include blog posts, press releases, case studies, social media content, newsletters, contributed articles, white papers, events both online and off. Whether it would be text, image, audio or video, a lot of PR pros would be involved in content creation on a regular basis. Content would be the currency for creating social relationships that may boost earned media. Intensive research is also a factor in the production of content—a procedure which would include optimization of data through various tools, including keyword research options like KeywordSpy.

Digital marketing would have the task of demand creation plus developing leads, and content would play an instrumental role in those and for several other marketing objectives. From content marketing strategy moving on to websites and microsites, content would be the basis for effective digital marketing. Content marketing tactics have been covered in the past, but these may include blogs, landing pages, social media content, advertising, webinars and all media formats from images to video up to audio.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.