A lot of people ask me why I’m so successful with connecting with my tribe via social media. It’s a great question, You have to take your business where the people are and be in the relevant conversations. And in today’s world, the relevant conversations are taking place on social media. The particular platforms will be different for different businesses. Someone in the corporate arena needs to be on LinkedIn while a band would still be a better candidate for a page on MySpace. The criterion for deciding which social media platforms you need to be on is simple. Social media is one such tool. Here’s all you need to know as a small business owner to begin increasing revenues using social media.

If you’re a business that sells accounting programs for accountants, you probably have a certain vibe on your website and other marketing materials. If you sell exotic automobiles or couture fashion, your vibe would be quite different. Whatever that vibe is, it should bleed through to all your social media accounts. This attitude should show up in all your graphics, such as the header and pictures on your Facebook Fan Page, your avatar pic and wrap on your Twitter page, and even the style of your headshot on your LinkedIn profile. Internet marketing has been said to be full of promises. The expertise of an online marketing consultant can have your website well-optimized for it to be more visible to the search engines and your target market as well. For one, he can utilize certain SEO strategies for all clients’ websites.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.