With seemingly no consistency between the title tag lengths now on mobile and desktop, how do SEOs decide which length of titles to implement on their websites? I have reached out to Google asking for more details about whether or not this is just a test or if it is permanent, and they have yet to respond

What it really boils down to is: how much traffic are you getting on mobile versus desktop? If mobile is the greater driver of traffic for you, then optimizing based on mobile title tag lengths might be the best option if you wish to take advantage of the extra characters.

Still, it’s important to note that you should be careful before making any drastic changes until it’s known for sure whether not  these changes to mobile and desktop title tags are here to stay.

Source:  searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.