Attaching photos and inserting URLs into tweets currently use as many as 24 characters each—a precious 17% of Twitter’s total maximum character limit—understandably creating hurdles for those who hope to include multiple types of media in a single tweet.
Considering tweets with images increase engagement by 313%, juggling character count with images (and often a URL on top of that) has become almost a necessity.
Twitter CEO Jack Dorsey’s interest in new ways to adapt Twitter’s character count was first seen earlier this year when the microblogging site added the option to add image captions that did not count against the character limit. Rumors that Twitter would be increasing their character limit from 140 to 10,000 characters also surfaced earlier this year. Dorsey aptly responded by tweeting a large screenshot of text. He announced that, after observing many users using screenshots to share longer text, Twitter would be rethinking current rules and looking for alternatives to add more characters to tweets.
Source: Searchengineland
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