Twitter Engage: Creators, celebrities, and public figures in the U.S. have a new iOS app to play with. Twitter Engage, which is comparable to Facebook’s Mentions app, will “help popular video creators better understand, engage, and grow their audiences on-the-go with real-time data and insights.”
New Periscope Button: Attention live-streaming fans – Twitter announced (via tweet) the addition of a new “Live” button for iOS and Android users to start broadcasting on Periscope from their Twitter app. Another feature on the way will allow Periscope videos to be embedded across the web.
Magic Pony: Twitter also announced it has acquired machine-learning company Magic Pony, which has been “developing state-of-the-art machine-learning-based approaches for visual processing on web, desktop and mobile over the past 18 months,” (i.e., it makes low-resolution images and videos look like high-resolution and also turns it into searchable data) for a reported $150 million. Said Twitter: “Magic Pony’s technology – based on research by the team to create algorithms that can understand the features of imagery – will be used to enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter.”
Source: Searchenginejournal
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