Google may have shifted its focus from keywords to “entities” in years, but columnist reminds us that keyword research is still an important and useful part of the SEO process. If Google no longer looks at keywords (Hummingbird), and people no longer search with keywords (voice search), we don’t need to research keywords, right? Wrong! […]
Month: October 2016
It’s very exciting to see video SEO becoming a reality thanks to amazing algorithms and massive computing power. Behind the Deep learning What is deep learning? It is probably the biggest buzzword around along with AI (Artificial Intelligence). Deep Learning came from advanced math on large data set processing, similar to the way the human […]
Clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist shares her advice. How do you show the value of long-term SEO recommendations in the short term? Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, […]
“While marketing skills like marketing campaign management, SEO/SEM, and channel marketing were in high demand in 2015, things have changed,” according to member marketing and communications. “This year, SEO/SEM dropped five spots from #4 to #9 and marketing campaign management dropped completely off the list. Demand for marketing skills is slowing because the supply of […]
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Local SEO is much more challenging These days local SEO is more and more challenging. Why? Part of the reason is that many local businesses have finally realized the importance of doing the […]
My site has been that RankBrain *and/or other machine learning elements within Google’s core algorithm are devloped rewarding pages with high user engagement. Google is looking for unicorns – and I think that machine learning is Google’s ultimate Unicorn Detector. Now, when I say unicorns, I mean those pages that have magical engagement rates that […]
I’m so tired of hearing some people say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” While SEO is NOT dead, the way that you’re doing it might be. […]
We published the fifth instalment of our complete learn to Google rankingfactors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the following most important factors.Main content quality and amount Website information/information about who is […]
While other visual social media platforms still is a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy. One big reason for this may be that B2B companies struggle to find a way […]
What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers. Google has been testing a new content platform called “post” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its […]