Tuesday, 3 Dec 2024

SMM: Some Ways for B2B Brands to Rock Pinterest

ppcguru October 18, 2016

While other visual social media platforms still is a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.

One big reason for this may be that B2B companies struggle to find a way to fit in on a visual platform like Pinterest. Oftentimes, a B2B company’s products and services don’t always have a recognizable physical presence or give off an exciting vibe—which B2C brands typically have going for them.

And isn’t that exactly what your marketing efforts—whether they be B2B or B2C—aim to do?

With that said, below we dive into a few ways that B2B brands can use Pinterest as a social media marketing tactic to share content, drive awareness and grow their audience.

Repurpose existing content into visual content

Humans are visual creatures by nature, which is probably why Pinterest and other visual social media sites are growing so rapidly, and why other networks are working hard to enhance video and image capabilities.

Give industry influencers a shout-out

Engaging with industry influencers on any social media channel is a great way to build relationships that can lead to a larger audience and future collaboration.

Give all your content a second home

Blog posts, videos, images, eBook, white papers, product tutorials, company news—any content that lives on your website can find a new “home” on Pinterest.

About  your company’s story

Social media is an incredible tool for building brand awareness and showcasing what your company is all about. Consider giving your Pinterest followers a behind-the-scenes look inside your company’s culture or project that you’re currently working on.

Speak to your audience’s other interests

Focus  your customers

Your current customers are perhaps your biggest opportunity when it come to social media marketing.

Make a  group boards that allow for collaboration.

If you do decide to create a group board, add some text in the description to let people know they can participate, too, and provide a contact email so they can get in touch if they want to be added.

Source: toprankblog

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.