I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was […]
Month: July 2018
Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes. The case, which will have a profound effect on the consumer economy, saw the country’s Supreme Court justices voting 5 to 4 that states have the right to […]
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With more than a billion members across millions of active groups, Facebook […]
The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content […]
Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s a rundown of what’s new. Show multiple images Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in Bing Product Ads by the […]
Google today is remembering the life and contributions of the German conductor Kurt Masur. He was known as “one of the last old-style maestros.” He worked as a conductor for almost 60 years between the years of 1955 and 2014, retiring the year before he died at the age of 88 on December 19, 2015. […]
Facebook has plans to broaden your options on how to react to posts on its platform. Adding to its popular “Like” button, it is now experimenting with another button that allows you to express your displeasure of a post. Facebook is finally giving in to users’ long-running request for a way to show their disapproval […]
As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US […]
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in organic […]
Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab. The new ad unit includes a visual banner with either a GIF or image background that will be displayed at the top the Explore tab during a user’s first […]