Investors have been anticipating the close race to the $1 trillion market cap between Apple and Amazon, but analysts at Morgan Stanley are also counting on Microsoft to hit the mark within a year. The investment bank hiked its stock price target for Microsoft to $130 from $110 in a detailed report released to clients […]
Month: July 2018
In January of this year, the revelation of memory-related vulnerabilities known as Spectre and Meltdown rocked the entire computing world—everyone had been sitting on top of a potential landmine for decades that hackers could have taken advantage of. After the initial shock wore off, various chip manufacturers immediately came up with a host of fixes […]
Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old […]
Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals […]
The Fourth of July is tomorrow, but Google has uploaded its Independence Day doodle on the Google US home page a day early. The doodle showcases some of the most-searched-for recipes broken down by state. Google used Google Trends to build this year’s doodle. When you click on the play button on the doodle, you can drill […]
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value both online and offline. “As video continues to grow in popularity, marketers will have the ability use the Atlas platform to deliver video to real people and measure value […]
Amazon used to just do books, but now they do more or less everything. Aside from every imaginable retail product, they also provide video, groceries, music and cloud computing, and they’ve even opened a few physical bookstores. It was just a matter of time before they launched an advertising platform as well. For US readers, […]
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced […]