Whenever I speak at a conference, there are a number of local search engine optimization (SEO) questions I always get. Like a bad penny, certain topics seem to always come up, and with them, misconceptions about their use. I’m not really sure why these issues keep coming up, but they do, so I’m going to […]
Month: August 2018
One hard truth that new entrepreneurs find out quickly is that running a business is hard and they’ll have to compete if they want to be successful. In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you don’t innovate, take risks, and attract new customers, you’ll go extinct. […]
You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two descriptions with up to 90 […]
Facebook recently admitted what a lot of people have long suspected—that social media can be bad for you. It’s a ballsy move, considering that Mark Zuckerberg and company have built an empire based on the largest social media platform in the world. Facebook Admits it Might Be Bad Facebook made the startling admission on a […]
There is no ‘fix’ if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way. Google confirmed Wednesday on Twitter that it released a “broad core algorithm update” this week. This […]
There are several ways to unlock and secure your mobile phone. When it comes to the iPhone, the fingerprint scanner is one of the most popular options available. However, this method has its limitations, which is why Apple has been considering facial recognition for more than a year now. This feature would not only be […]
Bing also shares more about the platform it built to power intelligent search.Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. Now, Bing is launching more intelligent search features with: Aggregated facts […]
PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total spending on internet advertising is expected to be $93.5 billion while TV ad revenue is […]
Today’s news landscape makes it tough to separate truth from fiction. Between news hackers and special-interest propaganda, it’s harder than ever to find a source of information you can trust. Search marketing should be immune to it all. After all, we’re a metrics-first business. We count clicks, we tally conversions and we do difficult math […]
Google has given us an update on the big Google search algorithm update. It will take a few more days to fully roll out. On Wednesday, Google said it had begun rolling out a broad core algorithm update for search results. Today, we learned that the update is still rolling out and will continue to […]