This is not your granddad’s customer service advice says Adam Toporek, author of the book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines. Toporek recently was on C-Suite TV where he talked about how organizations should train and motivate their front-line employees in order to increase sales. Front-line employees […]
Month: August 2018
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]
Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look you might be able to see now when you search for a local business on […]
A recent survey from Clutch found that SEO was the “least popular digital marketing channel” among the choices offered in the survey. Clutch polled 501 marketers from companies of various sizes with at least 100 employees, with revenues from under $50 million to more than $500 million. Clutch asked, “What digital marketing channels does your […]
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could […]