I was listening to the radio on the way to work yesterday, and they were talking about the “Big Unit”, Randy Johnson. I am not a Yankee fan, I am from the other side, being a Met fan. However, they said something that did interest me. The radio guy said he was reading some of the titles of the news reports in the papers that morning about Randy Johnson’s big stink with the camera man. The titles included some very funny ones, but the one that topped it all off was “Lanky Yankee Gets Cranky.”

— Lanky Yankee Gets Cranky —

Pretty funny. Of course I thought to myself, these guys are not thinking about ranking their news report well. It makes for a very funny, yet thoughtful title. Too bad SEO copywriters can’t leverage their artistic side and rank news releases well with titles that are witty and fun. Can’t win them all – or can we?