Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted […]
Month: September 2018
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have […]
I was listening to the radio on the way to work yesterday, and they were talking about the “Big Unit”, Randy Johnson. I am not a Yankee fan, I am from the other side, being a Met fan. However, they said something that did interest me. The radio guy said he was reading some of […]
Bing announced 10 days ago that they are now strongly recommending that you switch all your ad URLs from HTTP to HTTPS. “Bing Ads strongly recommends you update your URLs to use the HTTPS protocol instead of HTTP,” they wrote. They mentioned primarily two reasons: (A) Because of the security and performance benefits associated with […]
Reach online customer, no matter they engaged with your website or not. You can reach to your customer whenever they are online or busy with other web browsers. It is the best web communication way to reach the audience even they are not active with you. No need for Email Address. Usually, customers […]
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads: As of the […]
Sergey Alakov spotted Google testing tabs for a knowledge panel for branded search terms. So not specifically for a local knowledge panel but for a brand name. You can see what Google typically shows for a search in mobile for [google] the brand here:
Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process is the quickest and cheapest way to deliver a message to a recipient and advertising […]
Looking for an ideal combination of tools that can efficiently cover all your SEO tasks? Here is a review of the suite of SEO tools devised exactly for this purpose. SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning […]
Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1% of U.S. digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner to challenge Facebook and Google. Amazon will surpass Oath and Microsoft to become the third largest […]