In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less […]
Month: September 2018
Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels. A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of 108.8. The previous index record was 108 and was set 35 years ago in […]
The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended support for Editors’ Picks feeds & […]
After the Bing Webmaster Tools API stopped working almost a month ago, Bing said on their blog that they fixed it. They said “upon investigation, we discovered a technical glitch which led to API call failure that is now resolved.” I am not sure why it took Bing so long to figure out there was […]
After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number […]
The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the […]
“We cannot control our adversary,” says Rick McElroy, Security Strategist for CarbonBlack, a leading next-generation cybersecurity firm. “Although we can choose to control them once in our environment. We have little to no control over when the “big attack” happens. For too long I think we have focused so hard on finding the adversary that our […]
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That’s because it’s been underestimated by numerous brands and marketers alike. They dismiss Snapchat as a viable advertising tool because of its reputation for being a purely social platform, used mostly by teenagers and […]
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords […]
What if you can test your SEO intelligence by asking the Google Assistant? Well, former Googler, Pedro Dias put together a Google Assistant app named SEO Challenge that does just that. You can ask your Google Home or the Google Assistant “OK Google, talk to SEO Challenge” and it should start asking you questions. There […]