Saturday, 4 May 2024
Month: October 2018

Google brings AMP to email: What does this mean for email marketing?

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’ […]

2017 Google Local Ranking Factors SEO Study

Dan Leibson has published his 2017 local SEO ranking factors study the other day. Dan said “the data suggests that Google, while attempting to shift to more engagement-based and locally relevant factors for its Local algorithm, is still susceptible to the traditional organic SEO tactics.” He explained that “local and organic search algorithms are still […]

Bing Also Drops Public URL Submit To Index Tool

Just like Google did back in July, Bing announced they have dropped their public submission tool. A way to submit any URL to the Bing index anonymously has been removed. It doesn’t come with any surprise, I suspect. As I covered at Search Engine Land, Bing said “the URLs received are by far too low […]

5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content […]

Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses

Facebook founder Mark Zuckerberg has launched a new initiative designed to bring people in poorer areas online Zuckerberg announced the new Internet.org initiative in a public Facebook post, confirming that the social network has already secured support from numerous other technology companies. “For nine years, we’ve been on a mission to connect the world. We […]

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

If you’re still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. Mobile Exceeds PC Internet Usage for First Time in History In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded […]

SEMPO Announces Board of Director Nominations

So yesterday I met Dana Todd for the first time in real life. Of course I heard her speak in person, she is kinda hard to miss with the red hair, but never actually had the time to say hi. Nice person, she showed me her new camera/video phone – in fact, she asked Brett […]

Google to shutter Google+ following undisclosed data exposure

Closure will happen in August 2019, but few marketers will suffer however. According to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back in March. The company decided not to disclose the breach “because of fears that doing so would draw regulatory scrutiny and […]

Bing Finally Adds AMP To Search Results

Bing has finally added AMP to the news section of the search results. So now, if you site comes up in Bing search news and if it is AMP and if you are in the United States searching, you may see the AMP lightening bolt next to those stories and when you click on the […]