Apple must succeed in AI if it is to remain competitive with rivals. Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering […]
Month: November 2018
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end […]
The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation. And thanks to chatbots, more companies can now be online 24/7 to meet their customer’s needs. Chatbot is an amalgamation of the […]
Search expert Barry Schwartz reported in his weekly video update that there are early signs that Google is rolling out another search algorithm update this morning. Early Signs of a New Google Update “There are early signs this morning of a possible Google update that is starting to roll out,” said Schwartz. “It’s very early […]
No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when it first started out and then went on to start LinkedIn. Hoffman has since invested in several quick-growing companies through his Greylock Partners. Hoffman’s success has earned him the moniker […]
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart […]
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been a big fan of what you folks do over at Schema App! I’m looking forward […]
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been considering using Facebook as a marketing tool […]
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most […]
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your […]