Apple News, Google News and now Microsoft News. The Redmond, Washington-based company is launching new apps and a range of new desktop news experiences on MSN, the Edge browser and other Microsoft properties. The new experience uses a mix of publisher partnerships, algorithms and human editorial curation. On first look, these are well-designed apps for both […]
Month: January 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
Hillary Yip is a 13-year-old CEO phenom that impresses everyone who has heard her speak. Her iOS app, MinorMynas, already has over 40,000 downloads from more than 50 countries. Hillary’s app aims to revolutionize how children learn languages by providing an engaging online platform. Hillary Yip, Founder, and CEO of MinorMynas, recently was interviewed by […]
Making the decision in 1998 to sell the main divisions of Au Bon Pain and focus all resources on the company’s lowly Panera brand became the most stressful year and a half ever for Panera founder and former CEO Ron Shaich. The lesson is to stand up against the pressure when you know your decision […]
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business content and reviews, including for multi-location brands, directly and indirectly impact trillions of dollars in annual consumer spending. Roughly […]