Facebook has been testing the option to place ads in News Feed and Marketplace search results since December. Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding. In December, Facebook gave a small group of automotive and […]
Month: July 2019
Check out this interview with SEO legend Rand Fishkin. Last week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part one of the interview, we spoke about the early days of the SEO industry, the wild parties […]
Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on […]
No matter how big you are, if you go against Google’s guidelines it can end up biting you. Earlier this month, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Bing.com/discover […]
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. […]
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because they offer inspiration, encouragement, and support. Your business, however, benefits by getting a boost in brand exposure and credibility, reduced need (and costs) for customer support, […]
It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending […]
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to figure what new things to prioritize and prepare to adapt to the changing […]