The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change […]
Month: March 2020
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email. We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the […]