Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for […]
Month: April 2020
Many expect client budget and project changes will have a negative effect on their businesses. Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around […]
“The (COVID-19 crisis) has really transformed what used to be a business platform primarily used for enterprises to now be used for all kinds of new consumer and small business use cases,” says Zoom CFO Kelly Steckelberg. “I don’t see everybody going back to the way that it was before. I don’t think that everybody […]
Users can interact with the self-checker to assess their symptoms right from the search results. Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive […]
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals […]
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There […]
Tesla’s stock rose some 15% in extended trading on news the automaker had its highest number of vehicles deliveries in a single quarter. In a filing with the SEC, Tesla disclosed that it produced 102,672 vehicles, and delivered 88,400. in the first quarter. As Reuters points out, this was higher than expected in the midst of a pandemic-driven economic […]
Marketers who aren’t using a third-party tool to compose and schedule tweets could find this quite handy. Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com. The test […]
Developers will have more time to migrate to v2 due to the coronavirus pandemic. Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google […]
Apple may still release its AirPower wireless charging mat that was cancelled roughly a year ago. Apple first announced the AirPower mat in September 2017, promising it would be released by the end of 2018. By March of 2019, AirPower was still a no-show and the company finally called it off, saying it would not […]