Stay on top of your game with this guide to the 5 biggest Google Ads challenges & how to solve them. To successfully navigate the paid search landscape, marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for […]
Month: April 2020
The natural language processing capabilities are now applied to all Bing queries globally. Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities […]
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming […]
Beginning August 5, 2020, Google Chrome will begin blocking some of the most intrusive video ads, according to a blog post. According to the post, Google relies on the Better Ads Standards, developed by the Coalition for Better Ads. The group recently announced new standards, addressing some of the most intrusive types of video ads. The […]
The pandemic is helping the company repair its public image. Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every […]