Get your recipe markup in order with these new Google tools. Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. […]
Month: May 2020
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to. In the future, I don’t think my customers will want me to come […]
Learning new skills during the corona crisis is essential to put you ahead of the curve both during the pandemic and in its aftermath. Economically, this is a trying time. If we believe the experts, the world could soon plunge into the worst recession since the Great Depression. Most freelancers have already seen a drop […]
I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing […]
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base. None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d […]
Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year. Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look […]
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, […]
Local news publishers have struggled to monetize spike in consumer interest. Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news […]
Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO […]
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks. Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe […]