What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel. Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to […]
Month: June 2020
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. […]
They’ve become a familiar sight in shopping malls, but Microsoft has announced it is permanently closing its retail shops. The company’s announcement reflects the changing retail landscape in the wake of COVID-19. Like most industries, the pandemic forced Microsoft’s retail employees to work remotely, where they focused on helping customers do the same. As a result, and […]
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar items. Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result […]
“One trend that is going to happen is that travel as we knew it is over,” says Airbnb CEO Brian Chesky. “It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not. Not surprising, we’ve spent twelve years building Airbnb’s business and lost almost all […]
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results. More than any other type of site, e-commerce sites are notorious for developing URL structures that create crawling and indexing issues with […]
Google is expanding the use cases of its ‘Duplex’ AI tool. The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to […]
Facebook is the most preeminent social networking site in the world. It is not the first and probably won’t be the last, but it is likely the most important. Facebook usage is massive because users spend large lengths of time on the site. If Facebook was a country, and its users were citizens, then it […]
This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data […]
Part of Google’s response to the COVID-19 crisis, the ad credits will start rolling out in late May. Last month, Google announced it would be providing $340 million in Google Ads credits for SMBs as part of an $800 million effort to support organizations during the coronavirus pandemic. On Monday, the company updated the help page to provide some […]