Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar items.
Why we care
For retailers managing Microsoft Shopping Campaigns, this feature may increase their product discoverability on Bing’s platform. On the flip side, it may also facilitate comparison shopping, creating a more competitive environment for similar products.
More on the announcement
- Within Bing’s sponsored Shopping results, the visual search icon appears on product listings and can be used to find other products that are visually similar to that listing.
- By clicking on the visual search icon within the Bing Shopping search box, users can upload an image or paste an image URL to search for similar products.
- On certain product results, Bing Shopping also includes a “Goes Well With” section that recommends complementary apparel items.
