A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine. Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. […]
Month: June 2020
Not one to rest on its laurels, Microsoft has released an update to Teams that appears to have Zoom squarely in its sights. Zoom quickly established itself as the video communication platform of choice for businesses and individuals alike in the wake of the coronavirus pandemic. It goes without saying, that hasn’t gone over well with Microsoft, […]
Google has announced that it is making its premium video conferencing product, Google Meet, available for free to everyone. Video conferencing platforms have experienced record growth amid the coronavirus pandemic, as organizations, schools and individuals have turned to them to stay connected and productive. Zoom went from 10 million to 200 million daily users, and 300 million […]
It’s free! Take full advantage of Surfaces across Google. “In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings, during […]
Learn how sound can play an important role in differentiating your brand from competitors. You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why […]
As of today, Facebook announced that it is completing the removal of its “Who can look up my timeline by name?” search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook announced it was replacing the search […]
Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes […]
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to figure what new things to prioritize and prepare to adapt to the changing […]
Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide. Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely […]
AT&T is not counting access to HBO Max against customers’ mobile data plans, unlike Netflix or competing services. Net neutrality was legislation designed to prevent any company from favoring one service over another. It would prevent ISPs who also provided content, from prioritizing performance and access to their own services over those of competitors. With […]