Moz’ Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags. For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic. During his presentation on Advanced Title Tag Optimization at SMX […]
Month: July 2020
Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages. Bing has added a new feature to the new Bing Webmaster Tools: a robots.txt tester. This is a feature Bing had in the tool prior to 2009 but dropped supporting it for the past ten-years or […]
According to a report on CNBC, startups may not get government money from the coronavirus relief bill if they have already taken venture capital or private equity money. “So-called affiliation rules from the Small Business Administration could prevent startups from getting loans as part of that stimulus package,” says CNBC report Kate Rooney. “According to […]
CEO Sundar Pichai has informed employees that eligible jobs will continue remotely through June 2021. As the coronavirus pandemic forced companies to send workers home, many wondered when things would return to normal. As initial measures to contain the pandemic seemed to make headway, companies began setting target dates to return to onsite work. Google […]
SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues. It was […]
Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […]
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if […]
Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for feedback […]
After Twitter was hacked, Google removed the Twitter carousel from search – it is now back. After the big Twitter hack last week, Google removed the Twitter carousel from showing in the Google search results. Well, four days later, the Twitter carousel has now returned. Here is a screen shot of the Twitter carousel showing back in […]
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never […]