To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion. At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of […]
Month: July 2020
Amazon has extended its work from home policy, as the pandemic continues to pick up throughout the country. Amazon had previously slated October as the month when employees would return to the office. According to Reuters, Amazon has extended that by three months, now allowing employees to work from home until January 8, 2020. The change is more […]
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words […]
The hits keep on coming for TikTok as Well Fargo has instructed employees to delete the social media app from their phones. TikTok has been under siege over the last few months in regard to numerous privacy and security issues. The company has been sued for allegedly capturing and uploading video to Chinese servers without consent, violating child privacy […]
Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on […]
If you build a team that shares your commitment to quality, you can scale success in ways you can’t do by yourself. “I work alone. I don’t trust droids.” – The MandalorianHollywood wants us to believe in the hero (or anti-hero) because we all know who to root for in the battle between good and […]
Consumers tired of robocalls can breath a sigh of relief, as the Supreme Court has shored up a law banning the practice. Polling and political organizations had sought to have a law banning robocalls overturned, in their efforts to reach voters. To bolster their case, they cited an exemption that allows the federal government to […]
In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In […]
Financial services firm Cantor Fitzgerald has initiated coverage of Zoom and Slack, giving both an Overweight rating. Zoom and Slack have been the darlings of the work from home era. Zoom is widely considered to have one of, if not the, best videoconferencing platforms that works equally well for large and small groups. Similarly, Slack […]
This new support is mentioned in the Google help documents but does not seem to be live yet. Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression […]