With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations. Join our panel of experts this Thursday and learn […]

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations.

Join our panel of experts this Thursday and learn how to:

• Understand the keywords, Facebook ads and web pages that are driving calls.
• Identify the drivers, behaviors and outcomes of phone calls to your brand.
• Use smarter metrics to measure the conversions that don’t happen in one click.
• Use machine learning and predictive models to understand call attributes.