Thursday, 9 May 2024
Month: September 2020

Google bans face mask ads globally due to misleading coronavirus claims

The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including those who […]

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively. Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data […]

SMX Overtime: Here’s how to make SEO gains through data science

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights. I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The […]

Bing’s CelebsLike.me Finds Your Oscar Doppelganger

As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities. After launching its Guide to the Academy Awards last week, Bing has added a new feature to the mix with its CelebsLike.me – a site that finds your look-alike celebrity. Users […]

Uber CEO: We Are Working On Dashcam Technology

“There’s a lot of crazies out here in Arizona,” said Uber driver Randy Clarke in a very interesting online chat with Uber CEO Dara Khosrowshahi. “I just wish you guys had some sort of way for us to put our rules of our vehicle on the app so the passengers know what to expect beforehand.” […]

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running […]