“We’ve benefited from a tremendous relationship with theatrical exhibition for many years,” says Disney CEO Bob Chapek. “However, there are a lot of consumers that want to experience a movie in the safety, comfort, and convenience of their own home. We want to accelerate our transition to a real direct-to-consumer priority company. Ultimately, the consumer […]
Month: October 2020
The social media marketing week in review: A round up of news and announcements you may have missed. Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared […]
If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do […]
Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use? As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, […]
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and […]
IBM is taking a major step to focus on the cloud, announcing plans to split its legacy business into a separate company. IBM is one of the oldest technology companies in existence and has weathered multiple, monumental changes in the industry. Once known primarily for its mainframe computers, the company has increasingly bet on the […]
The free platform is now open to U.S. small businesses. Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to […]
You can now see live traffic cameras directly on Bing Maps. Bing has announced the addition of traffic cameras to their traffic maps on Bing Maps. Bing said they have added more than 35,000 traffic cameras across 11 different countries in Bing Maps. To see them, you need to turn on the traffic layer by […]
In a move that shouldn’t surprise anyone, Facebook is re-organizing users’ homepages. The new look homepage will allow users to “see the things they’re most interested in.” The main elements that will power the new layout are, the revamped Friend Lists, the new Subscribe button, and a real-time ticker. One notable change is that the […]
“There are huge benefits to collaboration,” says Proofpoint CEO Gary Steele. “However, I do believe fundamentally that this work from home economy that we’re living in is going to change the face of work. You’re going to see a blend. Security leaders and organizations are going to need to figure out how do you defend people when they are sitting at home […]