When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so […]
Month: January 2021
Bing is working on making sure its crawler doesn’t miss new content and at the same time overload your web servers. Fabrice Canel, principal program manager for Bing Webmaster Tools, provided an update on his team’s efforts to improve the efficiency of their web crawler, BingBot. Responding to user feedback. The update is a follow up […]
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here’s a look toward possible future threats you should arm yourself to fight. Welcome to the final installment of the Negative SEO series! Before we get started on this look into the possible future, it is important to note […]
Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in […]
Microsoft is planning on consolidating Outlook for Windows and the Mac, providing a single version based on web technologies. Outlook is one of the most popular productivity apps, enjoying widespread use across Windows, Mac and iOS/iPadOS. In order to support those platforms, however, Microsoft has to maintain multiple version of the application, one for each […]
Register by February 6 to secure your All Access pass for just $99, or bundle with a workshop and save! Search marketing is an art and a science: Creativity and imagination can take you far, but you need research, testing, and measurement to get it right! Join us online at SMX Report — February 23 — to discover actionable tactics […]
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting […]
Retailers need to up their game to thrive in today’s environment. Here’s how to apply technology to better serve customers’ needs. The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus has been the cause of a dramatic decrease in in-store traffic, making […]
Facebook’s growth may have slowed in recent years, but the pandemic is driving it to new heights in Latin America. As Facebook has achieved market saturation in many parts of the world, its growth has naturally slowed. As Business Insider points out, however, the pandemic has been a significant growth factor for Facebook, especially in Latin America. “In Latin […]
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players […]