When it comes to search marketing, it can be tempting to stick with what you know. Maybe it’s time to step out of your comfort zone. Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the most of potential customers […]
Month: February 2021
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago […]
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We have seen this massive catalyst to an acceleration in digitalization in commerce and retail. We […]
You may see more green scores in your core web vitals report in Search Console. If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve […]
Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click […]
Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl. With just four days to go until Super Bowl 49, Bing Maps has rolled out a series of updates focused on the place where it’s all happening on Sunday: University of Phoenix Stadium in Glendale, Arizona. The updates involve new satellite and ground-level […]
Learn some strategies to help you harness the power of local search and succeed in 2021. The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized […]
Plus, Microsoft is replacing CPC with eCPC by the end of April. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]
Toyota is partnering with Aurora and Denso to develop autonomous vehicles, rather than going it alone. Autonomous vehicles are widely seen as the next big step for the automotive industry. Whether it be a personal vehicle, mass transportation or rides-sharing, autonomous driving promises to usher in an era of safer, less distracted driving. Automakers are […]
One of the disadvantages of being a digital marketer outside of the US, as I’ve said before, is that so many great new innovations take months to be launched in other countries. A case in point is Facebook Places, which, despite the fact that Facebook’s EMEA HQ is based in Dublin, has only just been […]