TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data […]
Month: March 2021
A guide to testing the latest Google Ads features and let them work for you. Google released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve. At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on […]
Intel CEO Pat Gelsinger has his sights set on regaining Apple as a customer, thanks to Intel’s planned factories in Arizona. Apple made headlines when it announced it would be transitioning its Mac platform to its own custom silicon, based on Arm designs. Previously, Apple used its own custom silicon in iPhone and iPads, but relied on […]
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm, along with topical relevance and context. Michael then went on […]
How much should you earn — or pay? What does it take to get hired — or attract top candidates? Conductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data […]
WhatsApp, Instagram, Facebook Messenger and Facebook apps experienced a significant outage Friday afternoon. According to DownDetector, users began experiencing issues with Facebook’s services around 1:30 PM. Facebook didn’t elaborate as to the cause, but WhatsApp’s Twitter account indicated the issue had been resolved, at least for the WhatApp service. There has been no official statement from […]
AT&T has announced it will start counting HBO Max against wireless data plans, ending a previous exemption. Streaming HBO Max did not previously count against an individual’s data plan. No matter how much a person streamed the service on their phone or tablet, it had no bearing on their wireless plan’s data limits. In contrast, competing services […]
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that […]
Longer running news items may be surfaced more for some queries in Google Search. Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story […]
If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app […]