Thursday, 9 May 2024

Twitter’s US Adoption At 8%, Report Says

Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users. Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” […]

Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” As you can see on the chart below, 8% of all respondents said yes. And, breaking it down further, females, young adults, and city dwellers are more likely to use Twitter. And Twitter is more popular among African-American and Latino Internet users than it is among Caucasians.

twitter-pewThe Pew report includes some additional results from two smaller surveys conducted in October. Based on responses from 102 Twitter users, Pew says about 36% check Twitter at least once a day, and 53% check at least once a week. Some 21% who say they’re Twitter users also responded “never” when asked how often they check Twitter.

The types of activity those 102 Twitter users conduct on Twitter varies from 72% saying they post personal updates, to only 24% saying they post their location on Twitter.

twitter-activityBut Pew itself cautions against reading too much into this second set of results because of the “modest” sample size and “relatively large margin of error.”