Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up […]
Month: May 2021
Tesla is poised to take the unusual step of paying for semiconductors in advance in an effort to stay ahead of the shortage. Semiconductors are in short supply as a result of the pandemic. Initially, production was hurt due to lockdowns and quarantines. The issue was later exacerbated by increased demand for computers, tablets and […]
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks […]
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so crazy. Or new. My […]
Elon Musk has signaled his willingness to open a factory in Russia, according to a new report. Russia is not currently one of Tesla’s main markets. In fact, according to TheStreet, only 700 new Teslas were purchased in the entire country last year, along with less than 5,300 used vehicles. Nonetheless, it appears Musk has his […]
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as […]
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target […]
Strategies to help you adapt to the new normal. In response to a growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser. With all of the changes Google has been making over the past year, including its […]
Amazon has unveiled its “WorkingWell” employee wellness program, aimed at improving health and reducing injuries. Amazon has come under fire repeatedly in recent months over its workplace conditions and how it treats its employees. The company has been accused of using Pinkerton detectives to monitor unionization efforts, has illegally fired workers who tried to improve working conditions, has stiffed drivers some […]
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