Thursday, 21 Nov 2024
Month: May 2021

The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil. “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can target […]

Most marketers expect to attend in-person conferences by early 2022

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events. Mayur Gupta, former CMO of Freshly, speaks at the 2019 MarTech conference in San Jose. For organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back […]