Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are […]
Month: June 2021
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors. Well, it looks like we’re all going to be writing a lot of new […]
Google has resources and training available to help Partners meet the new requirements. Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program changes were delayed, Partners asked Google if they could receive the new badges if they […]
Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice, American Idol and Dancing with the Stars. Users […]
Huawei has released a range of new devices powered by the company’s HarmonyOS, as it tries to move beyond Google and US sanctions. Huawei was one of the top smartphone makers in the world before being crippled by sanctions. The company has been accused of being a conduit for Beijing to spy on other countries […]
Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. “Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I […]
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […]
Dear Facebook, A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that you’re opening up the world of location to a whole new audience. We can’t wait to start finding new and exciting ways of using Places to connect consumers and brands. But […]
Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the Snapshot includes a dropdown to further […]